The Prophit System, Pt. 1: Setting a Business Objective
On this episode of the podcast, Taylor and Richard embark on part 1 of a 5-part series on CTC’s new growth methodology: the Prophit System. They kick the series off by discussing the crucial beginnin...
8 Nov 202335min
Crucial Black Friday Tactics w/Connor and Connor
On this episode of the podcast, Taylor is joined by Connor Rolain, Head of Growth at Hexclad, and Connor MacDonald, CMO at Ridge.com, to talk their BFCM strategy — from pacing your sale strategy to th...
26 Okt 202354min
How to Build a Map to Profitable Growth
The past few episodes of the Ecommerce Playbook focused on the profitability struggles that will define 2024. But this week, Taylor and Richard demonstrate how you reach profitability: a clear forecas...
19 Okt 202333min
The One Key to Winning in 2024 w/Luke Austin
New customer revenue is plummeting as brands run earlier, more frequent discounts, and returning customer revenue may not be far behind. Looking at the state of ecommerce this month, CTC Director of G...
11 Okt 202330min
September Was Rough. What Does That Mean for Q4?
The feeling among ecommerce brand leaders right now is pretty uniform: September was a bad month. And we have the data to substantiate that feeling. In this episode, Taylor and Richard dive into thi...
4 Okt 202317min
Digging Into The BFCM Offer Database
On this episode, Taylor and Richard dive into the 2023 BFCM Offer Database, a massive spreadsheet that documents Black Friday and Cyber Monday offers from 700+ ecommerce brands. Discussion includes w...
27 Sep 202333min
What Will 2024 Look Like For Ecomm?
On this episode, Taylor and Richard break down the most important trends in ecommerce, and discuss what the future holds for margin innovation, AI, and the connection between marketing and finance. S...
21 Sep 202340min
Why Evergreen Creative Matters Right Now w/Aileen McKenna
On this episode, CTC’s Director of Creative Strategy & Performance Aileen McKenna joins Taylor & Richard to discuss the urgency of building great evergreen ad creative in September and October, how to...
14 Sep 202343min
