Introducing: The Direct To Consumer Confidence Index
On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prummer about the launch of the Direct-to-Consumer Confidence Index (DTCCI) — a real-time...
15 Jun 202332min
5 Takeaways From the Meta Performance Marketing Summit
On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing new insights on Advantage +, Measurement360, and just how good Meta is at telling a...
8 Jun 202327min
How to Execute … Every Single Day
In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” It’s crucial to focus on the big picture first. But ...
31 Mai 202331min
Breaking Down Bambu Earth’s Growth Quotient
In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers tell? How do you interpret your Growth Quotient score? How do you transform the kno...
25 Mai 202340min
This Summer, the Sponge Dries Up
With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ecommerce was through its worst period but I was wrong. There are some REALLY hard da...
17 Mai 202335min
Returning Customer Revenue is Flatlining w/Luke Austin
The 2020-21 COVID boom set unrealistic expectations for year-over-year growth. So, when brands saw 2022 YoY revenue figures start to drop, they started “squeezing the sponge” — wringing every last bit...
10 Mai 202335min
Don’t be a Spend Procrastinator
Ever find yourself scrambling to make up a deficit in the last couple weeks of each month? We’ve all been there. Fortunately, there’s a solution — it just requires a major mindset shift. On this episo...
4 Mai 202318min
The Ecommerce Diagnostic Toolkit
Early Bird Pricing (one week only) (30% off regular price) Get the Toolkit: https://commonthreadco.com/products/ecommerce-diagnostic “We see too many business owners, marketing managers, and CMOs ...
26 Apr 202344min
