Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(459)

How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen

How to Build a Q3/Q4 Revenue Peak w/Orchid Bertelsen

On this episode of the podcast, Taylor and Richard talk to Common Thread Collective COO Orchid Bertelsen about breaking through the pre-Holiday doldrums, how to build a revenue peak that works for you...

7 Sep 202350min

Ecommerce Reflections feat. the Holiday Brothers

Ecommerce Reflections feat. the Holiday Brothers

On this episode of the podcast, Taylor is joined by his brother, QALO co-founder KC Holiday, and producer Cory Hamilton, the OG CTC employee, to reflect on the early days of CTC, how ecommerce has cha...

30 Aug 202349min

Holiday Success Starts Now

Holiday Success Starts Now

The theme of our 2023 Holiday strategy: Your Black Friday/Cyber Monday outcome depends on the foundation you set in August.  In this episode, Taylor and Richard break down the decisions you need to ma...

23 Aug 202334min

How to Build a Successful 2023 Holiday Strategy

How to Build a Successful 2023 Holiday Strategy

Q4 success starts in Q3. And the most successful brands on Black Friday have one thing in common: They plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday s...

16 Aug 202337min

When Do I Change Direction?

When Do I Change Direction?

Leadership is a combination of two major skills: Knowing when the organization is heading in the wrong direction, and knowing which direction to go instead. On this episode, Taylor reflects on a rece...

10 Aug 202329min

How to Scale Creative Ideation (Almost) Infinitely

How to Scale Creative Ideation (Almost) Infinitely

For ecommerce entrepreneurs and agency owners alike, creative continues to be the most important variable — and the trickiest to operationalize. On this episode, Taylor and Richard talk about a recen...

2 Aug 202338min

The Anatomy of a 450+ GQ Brand with Dean Brennan

The Anatomy of a 450+ GQ Brand with Dean Brennan

What makes a great brand? What businesses are most likely to grow quickly? Why not ask the leader of the brand with the highest Growth Quotient score we’ve ever seen? In this episode, Taylor and Rich...

27 Jul 202348min

How Should I Invest my Cash? with Mike Beckham and Dave Rekuc

How Should I Invest my Cash? with Mike Beckham and Dave Rekuc

Once you have your ecommerce tactics down and you’re successfully turning a profit, you’re confronted with a deceptively complicated question: what do I do with all this money? In this episode, Taylo...

20 Jul 202354min

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