Why a Good Strategy Beats Operational Excellence
It’s an age-old dilemma — do I focus on what’s right in front of me, or do I step back and look at the larger picture? On this episode, Taylor and Richard make the argument that establishing the “why”...
19 Apr 202328min
Building an Influencer Agency from the Ground Up w/Taylor Lagace of Kynship
How do two guys who have never worked together before come together to build a successful influencer agency? On this episode, Taylor sits down with Kynship co-founder Taylor Lagace to discuss building...
13 Apr 202339min
Mastering Inventory Management w/Braden Larsen of Sparkle in Pink
Inventory management is the bane of many ecommerce brands’ existence — balancing lead times and cash outlay with demand can feel like an unsolvable issue. But with the right data, it can become much e...
5 Apr 202329min
How to Quantify Your Brand (Plus: Meet a CTC Client)
“Brand is the bridge between how much your product costs and how much your customer is willing to pay.” But what if you could measure that “bridge” objectively? In this episode, Richard and Taylor ta...
30 Mar 202346min
15 Years of Ecomm Lessons in 30 Minutes with Ezra Firestone
For most of us, ecommerce is still a new phenomenon. For Smart Marketer founder Ezra Firestone, driving sales online has been his main pursuit since the days when you had to fax customer orders to the...
22 Mar 202340min
Learn to Media Buy Like a CFO
Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad spend’s impact on your entire business. So what sho...
15 Mar 202324min
The UGC Bullsh*t Meter
Influencers, staged unboxing videos, paid posts — at this point, even people outside of the ecomm business know that most UGC isn’t actually user-generated. On this episode, Richard and Taylor go deep...
8 Mar 202338min
How to Design Your Ecommerce Forecast (3 Rules)
In this episode of the Ecommerce Playbook Podcast, Taylor chats with Connor Rolain, Head of Growth at HexClad, and Richie Mashikov, Head of Growth at Birdie. They discuss forecasting, unit economics, ...
1 Mar 202341min
