Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(440)

A Google Rep Shares His Secrets

A Google Rep Shares His Secrets

How do I make paid search work for my business? In this episode, we go straight to the source as Taylor sits down with Ben Kruger, Senior Ecommerce Growth Consultant at Google, to discuss how to scale...

23 Feb 202347min

How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)

How to Make AI Work For Your Ecommerce Business (Not the Other Way Around)

Though AI (via media buying algorithms) has always played a role in ecommerce, tools like ChatGPT and Dall-E have brought the conversation about AI and work into the mainstream. In this episode, Richa...

15 Feb 202331min

Building Businesses w/Jordan West

Building Businesses w/Jordan West

his episode features Jordan West, an entrepreneur and owner of Canada-based ecommerce agency Upgrowth Commerce. Richard, Taylor, and Jordan discuss his transition from paramedic to full-time business ...

8 Feb 202330min

How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.

How to Sell the Right Products. Plus: How to Think About High-SKU Businesses.

Success on Facebook is as much about what you sell as it is about how you sell it. In this episode, Richard and Taylor talk about an overlooked aspect of paid social success: merchandising your ad acc...

1 Feb 202336min

The State of Ecomm Investing Pt 2: The Investor’s Perspective

The State of Ecomm Investing Pt 2: The Investor’s Perspective

In part 2 of our two-part series on investing, Taylor talks with Jason Bornstein, Principal at Forerunner, the San Francisco-based venture capital firm behind DTC juggernauts like Away, Warby Parker, ...

25 Jan 202352min

How to Build New Revenue Peaks

How to Build New Revenue Peaks

Most ecommerce brands have two big “moments” on their marketing calendar. Most ecommerce brands are getting it wrong. On this episode, Taylor & Richard break down what it looks like to create big reve...

18 Jan 202324min

Six Resolutions for Ecommerce in 2023

Six Resolutions for Ecommerce in 2023

New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions for the ecommerce industry, breaking down the strategies your business will need to thrive in the coming year....

11 Jan 202335min

The State of Ecomm Investing Pt 1: The Founder's Perspective

The State of Ecomm Investing Pt 1: The Founder's Perspective

In this special two part series Taylor and Richard explore the current state of the ecommerce fundraising environment from two distinct points of view. In this first episode we talk with a founder, Da...

4 Jan 202335min

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