Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(459)

How to Scale From $1M to $20M with Andrew Faris

How to Scale From $1M to $20M with Andrew Faris

In many ways, $1M to $20M is the most exciting growth stage for any ecommerce business — you know you have a business that works, but you’re small enough that you have the freedom to innovate without ...

13 Jul 202345min

How Attribution Tools are Hurting Your Acquisition

How Attribution Tools are Hurting Your Acquisition

Over the past several weeks, CTC Growth Strategist Luke Austin’s been conducting an experiment across a number of our clients to answer a simple question: are third-party attribution tools like Rocker...

28 Jun 202342min

How to Turn Ideology into Action

How to Turn Ideology into Action

Every brand has a mission statement. Every brand should have a clear business philosophy. But how do you take those ideas and create a framework for your people to actually put them into action? On th...

22 Jun 202348min

Introducing: The Direct To Consumer Confidence Index

Introducing: The Direct To Consumer Confidence Index

On this episode, Taylor talks to CTC’s Senior Ecommerce Data Analyst Steve Rekuc and Kno Commerce CEO Jeremiah Prummer about the launch of the Direct-to-Consumer Confidence Index (DTCCI) — a real-time...

15 Jun 202332min

5 Takeaways From the Meta Performance Marketing Summit

5 Takeaways From the Meta Performance Marketing Summit

On this episode, Taylor reports back from his trip to the Second Annual Meta Performance Marketing Summit, revealing new insights on Advantage +, Measurement360, and just how good Meta is at telling a...

8 Jun 202327min

How to Execute … Every Single Day

How to Execute … Every Single Day

In The Art of War, Sun Tzu says: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”  It’s crucial to focus on the big picture first. But ...

31 Mai 202331min

Breaking Down Bambu Earth’s Growth Quotient

Breaking Down Bambu Earth’s Growth Quotient

In this episode, Taylor and Richard dive deep into Bambu Earth’s Growth Quotient score — what stories do the numbers tell? How do you interpret your Growth Quotient score? How do you transform the kno...

25 Mai 202340min

This Summer, the Sponge Dries Up

This Summer, the Sponge Dries Up

With returning customer revenue plateauing, the ecomm world is in for a rough ride — in Taylor’s words, “I thought ecommerce was through its worst period but I was wrong. There are some REALLY hard da...

17 Mai 202335min

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