Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(458)

Six Resolutions for Ecommerce in 2023

Six Resolutions for Ecommerce in 2023

New year, new ecommerce landscape: In this episode, Taylor and Richard make 6 resolutions for the ecommerce industry, breaking down the strategies your business will need to thrive in the coming year....

11 Jan 202335min

The State of Ecomm Investing Pt 1: The Founder's Perspective

The State of Ecomm Investing Pt 1: The Founder's Perspective

In this special two part series Taylor and Richard explore the current state of the ecommerce fundraising environment from two distinct points of view. In this first episode we talk with a founder, Da...

4 Jan 202335min

Reflections on Failure & Growth

Reflections on Failure & Growth

As 2022 comes to a close, those of us in the ecommerce industry have more questions than answers: Where can you find hope in the midst of failure? What are the constants in a deeply unpredictable worl...

28 Des 202239min

How to Stabilize Your Growth

How to Stabilize Your Growth

There’s three layers of revenue for any business: New customers, owned audiences, and existing customers. Maintaining the correct balance between these three tiers is crucial to sustainable growth. Th...

21 Des 202226min

Forecasting CAC in Uncertain Times

Forecasting CAC in Uncertain Times

With consumer confidence at record-low levels, only one thing’s for sure: you’ll have to pay more to acquire new customers. But how do you forecast this all-important metric heading into the uncertain...

14 Des 202231min

BFCM 2022 Was Huge. But What Does That Mean for 2023?

BFCM 2022 Was Huge. But What Does That Mean for 2023?

Black Friday/Cyber Monday was bigger than ever this year. Inflation is also at its highest level in four decades. So what does this seeming paradox mean for your ecommerce business moving forward? In ...

7 Des 202216min

Stop Squeezing The Sponge

Stop Squeezing The Sponge

It’s tempting to try to get more out of your existing customers when CAC is rising. But is it worth it? In this episode, Richard and Taylor discuss the second principle of the Enterprise Scaling Guide...

1 Des 202231min

Lessons Learned from Black Friday 2021

Lessons Learned from Black Friday 2021

To win this Black Friday, you need to understand what went well last year, and what needs to improve. In this episode, we take a break from our regular content and revisit our post-Black Friday recap ...

23 Nov 202218min

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