Why Your Customer Journey is Everything
Not all customers are alike. In this episode, Andrew talks about the importance of meeting customers at different points in their customer journey. “It’s really what your whole business comes down to,...
31 Aug 202218min
What Are You Selling?
It’s a foundational question for any business: What exactly are you selling, and how is your marketing approach optimized for it? In this episode, Andrew cautions against using one-size-fits-all busin...
24 Aug 202216min
The DNA of a Resilient Brand
Is your business set up to withstand hardship? In this episode, we revisit a conversation with Common Thread Collective CEO Taylor Holiday about how businesses can remain resilient amid uncertainty. “...
18 Aug 20221h 8min
The Only Guide You Need to Grow Your Business
There's a lot of information on the internet about how to grow an ecommerce business, but none exists at this caliber of high-level strategy and detailed execution. In this episode, Andrew is joined b...
11 Aug 202233min
The #1 Key To Email Marketing
Email is an 80/20 game: 80% of the value comes from 20% of what you put into it. In this episode, Andrew shares his thoughts on the current state of email marketing. “The number one thing that generat...
3 Aug 202218min
How to Finance & Fund Your Ecommerce Business
Funding growth is incredibly hard, especially for brands that are just starting to scale. In this episode, Andrew is joined by Stephen Duke, head of marketing and growth at Wayflyer. “The thing that d...
27 Jul 202233min
Learning From a Huge Facebook Ads Win
What’s the secret behind massive wins on Facebook? In this episode, Andrew goes back to Facebook ad basics: what works, and what doesn’t. “There are times when the thing that really moves the needle i...
20 Jul 202210min
Everybody Has Too Much Stuff
First it was supply chain disruptions, and now it’s … warehouse disruptions? In this episode, Andrew talks about brands currently experiencing an abundance of inventory, the problems this is causing, ...
14 Jul 202222min
