How Much Should I Spend On Ads?
How do you determine the percentage of revenue that goes toward your ad spend? In this episode, Andrew answers this question he received recently on Twitter. “This is a crucial question for any busine...
6 Jul 202228min
Bonus Episode: Building a Subscription Business with Judith Zhu
Retention is king right now, so what’s your strategy? In this episode, Andrew is joined by Yotpo Product Marketing Manager Judith Zhu where they discuss how to generate revenue with subscriptions for ...
29 Jun 202229min
How to Solve a Problem
What’s your greatest challenge right now? In this episode, Andrew talks through a problem he’s having trouble solving, and what he’s doing about it. (Spoiler: the key is breaking the problem down into...
22 Jun 202227min
The Bull Case for DTC
The market decline is real — but is there hope? In this episode, Andrew casts a positive outlook for the future, and suggests this is the time to invest in growth. “There is a moment right now to capi...
15 Jun 202218min
Clarity > Everything
At the center of what you’re selling, what’s the most important? In this episode, Andrew talks about getting as clear as possible on the marketing messaging for your product. “You have to know what yo...
8 Jun 202218min
10 Topics With Taylor: Attribution, Shopify Audiences, & The Looming Ecomm Debt Crisis
What’s on your mind as an ecommerce owner or operator? This episode, Andrew and special guest Common Thread Collective CEO Taylor Holiday cover 10 trending and top-of-mind ecommerce topics. “We’ll go ...
1 Jun 202253min
Your Facebook Ads Are Doing Better Than You Think
It is a fact that brands are pulling back on Facebook spend. They shouldn’t be. In this episode, Andrew explains why the return on Facebook ads is better than you think, where your money is going, and...
25 Mai 202227min
How Will Your Business Be Great?
“Get really good” might seem like unhelpful advice, but there’s a principle behind it. In this episode, Andrew emphasizes the need to be great at some aspects of your business, and why doing so will s...
18 Mai 202233min
