Don’t Hold Back on BFCM
With just 3 weeks until Black Friday, now is not the time to pull back. In this episode, Taylor and Richard debunk common arguments for pulling back spend ahead of Black Friday. “We are here to affirm...
9 Nov 202223min
This Guide Will Change Your Business
The solution to $50M+ growth might not be what you think it is. In this episode, Richard and Taylor talk about Part 1 of the Ecommerce Enterprise Scaling Guide, which focuses on building a hierarchy o...
3 Nov 202246min
The Unexpected Solution to the Acquisition Problem
How customer-centric are you? In this episode, Richard and Taylor propose an interesting solution to the acquisition problem, and it has almost nothing to do with the quality of your Facebook ads. “If...
26 Okt 202226min
Facebook’s Move into AI with New Advantage+
Choice is sometimes an illusion. In this episode, Richard and Taylor talk about Facebook’s move toward the Advantage+ model, which shifts away from human decision making and toward artificial intellig...
19 Okt 202224min
Predict Customer Value in Real Time with AI
What if you could see future results in the now? In this episode, Richard and Taylor talk about Common Thread’s unique relationship with Retina.ai, an AI platform that allows you to predict the future...
12 Okt 202227min
The Impact of Consumer Confidence on DTC
The latest Consumer Confidence Index paints a bleak picture of the economy at large. How does that affect DTC, ROAS, and forecasting for Q4? “It’s going to take more marketing resources to sell produc...
6 Okt 202223min
Andrew's Quitting The Pod
In Andrew’s farewell episode, he passes the torch over to CTC’s Taylor Holiday and Richard Gaffin. Andrew reflects on his time hosting the podcast, and what’s next for the show. “Moving forward, what ...
29 Sep 202235min
How to Manage People to Grow Your Brand
Using your resources as effectively as possible is essential for growing your business at any pace. In this episode, Andrew talks about two ways to manage people well. “It’s not easy to be a great man...
21 Sep 202210min
