Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(457)

The Antidote to Shiny Object Syndrome

The Antidote to Shiny Object Syndrome

Brands that are trying to grow really fast often try the next most tempting “shiny object” to get there. In this episode, Andrew talks about the importance of taking time to align your behaviors to yo...

15 Sep 202217min

Financing to Scale with Obvi CEO Ron Shah

Financing to Scale with Obvi CEO Ron Shah

The right tools don’t change the fundamentals of running your business — they allow you to think about your business in a new way. In this episode, Andrew talks with Obvi Founder & CEO Ron Shah about ...

8 Sep 202229min

Why Your Customer Journey is Everything

Why Your Customer Journey is Everything

Not all customers are alike. In this episode, Andrew talks about the importance of meeting customers at different points in their customer journey. “It’s really what your whole business comes down to,...

31 Aug 202218min

What Are You Selling?

What Are You Selling?

It’s a foundational question for any business: What exactly are you selling, and how is your marketing approach optimized for it? In this episode, Andrew cautions against using one-size-fits-all busin...

24 Aug 202216min

The DNA of a Resilient Brand

The DNA of a Resilient Brand

Is your business set up to withstand hardship? In this episode, we revisit a conversation with Common Thread Collective CEO Taylor Holiday about how businesses can remain resilient amid uncertainty. “...

18 Aug 20221h 8min

The Only Guide You Need to Grow Your Business

The Only Guide You Need to Grow Your Business

There's a lot of information on the internet about how to grow an ecommerce business, but none exists at this caliber of high-level strategy and detailed execution. In this episode, Andrew is joined b...

11 Aug 202233min

The #1 Key To Email Marketing

The #1 Key To Email Marketing

Email is an 80/20 game: 80% of the value comes from 20% of what you put into it. In this episode, Andrew shares his thoughts on the current state of email marketing. “The number one thing that generat...

3 Aug 202218min

How to Finance & Fund Your Ecommerce Business

How to Finance & Fund Your Ecommerce Business

Funding growth is incredibly hard, especially for brands that are just starting to scale. In this episode, Andrew is joined by Stephen Duke, head of marketing and growth at Wayflyer. “The thing that d...

27 Jul 202233min

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