Bad Brands Are Going Away (Here's How To Be A Good One)
Measure what matters! Now more than ever, the 4x400 team is wrapping its heads around every number. In this episode, Andrew shares how they’re attacking KPIs in the ever-changing ecommerce landscape. ...
16 Jul 202123min
Know Your Numbers (No, Your Real Numbers)
Simplistic advice? It’s not. Even the most analytically minded operator can easily make costly mistakes. We did. In this episode, Andrew shares his biggest mistake of 2021: “Even if we’d been ‘success...
8 Jul 202112min
How To Handle Worthless Facebook Data
ROAS is plummeting. Reporting is a mess. And the sky is falling across paid media. As a guide through the storm, Taylor Holiday joins the pod to answer one question: “How in the world are we possibly ...
1 Jul 202146min
“We Bled”: Product Development with 365 Holdings’ CEO Kelcey Lehrich
Tune in for a candid conversation with special guest Kelcey Lehrich, the CEO of 365 Holdings, an ecommerce holding company with six brands in its portfolio plus a fulfillment service. Together, we tac...
23 Jun 202150min
Don't Give Up Too Soon On Your Email List
Week-over-week, join Andrew Faris — CEO of 4x400 — where he shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. 4x400 is an ecommerce holdin...
17 Jun 202124min
The Downside of Tactical Marketing
Andrew Faris — CEO of 4x400 — shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. On today's episode, Andrew shares the upside and downsides...
3 Jun 202113min
Should We Have A Sale?
Should you run a sale to earn some cash in the short-term or work on a longer-term plan instead? Today's episode will answer that question and bring you in on the thinking behind how we weigh strateg...
27 Mai 202126min
Simple Email Segmentation You Should Implement Right Now
Today's episode focuses on the importance of traffic channel diversity. More specifically, we share an easy-to-implement email segmentation strategy that our team is seeing great results with and how ...
20 Mai 202115min
