Why Bambu Earth: An Antifragile Analysis
What’s the best use of your investment? In this episode of the Ecommerce Playbook Podcast, Andrew dives into the specifics of 4x400’s decision to go all-in on Bambu Earth. “If you’re like me and you l...
27 Jan 202242min
21 Antifragile Ecommerce Tactics (Roundtable)
Resilience is often the key to success. In this episode, Andrew is joined by Common Thread Collective executives Orchid Bertelsen, Taylor Holiday, and Aaron Orendorff to discuss the seven characterist...
20 Jan 20221h 7min
“Aggregator Madness” and Major Changes at 4x400
Transitions are on the horizon. In this episode, Andrew provides his assessment of the aggregator model, the landscape for aggregators as a whole, and how that assessment informs incoming changes at 4...
13 Jan 202231min
Black Friday Results & Lessons Learned
Lose, win, and draw. Three brands with three different outcomes. In this episode, Andrew follows up on Black Friday, Cyber Monday and the lessons he’s bringing into 2022. “I’ve done Black Friday a lot...
14 Des 202119min
Expectations for Black Friday, Cyber Monday
The supply chain, inflation, product volume — a multitude of factors went into ecommerce planning for the holiday season. In this episode, recorded prior to the big weekend, Andrew shares his expectat...
7 Des 202114min
Ecommerce Data from ~230 Businesses & $2.3B+ in Revenue
In this bonus (dare we say, “emergency”) episode of the Ecommerce Playbook Podcast, Andrew is joined by CTC’s VP of Marketing, Aaron Orendorff, and CEO, Taylor Holiday. Go behind-the-scenes as they sh...
11 Nov 20211h 2min
The Anatomy of a Well-Executed Product Launch
How do you create products that generate value over time? In this episode, Andrew shares the what, why, and how of a recent Modern Fuel launch. “When you launch a product, you need to keep the fundame...
9 Nov 202125min
The Simplest Way to Maximize Black Friday (SPOILER: AOV > Everything)
It’s not too late! In this week’s episode, Andrew shares his best strategy for a successful ecommerce holiday. “The way you maximize the moment with past customers, new customers, and everyone in betw...
3 Nov 20219min
