Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(457)

How to Maximize Your Email and SMS

How to Maximize Your Email and SMS

Customer acquisition deep dive — with all the numbers! Andrew explores how to nudge subscribers into becoming customers. “People on my list who have never purchased before are very unlikely to purchas...

27 Okt 202116min

Your Most Underutilized Marketing Asset

Your Most Underutilized Marketing Asset

We’re getting tactical. This week, Andrew shares strategies for using email and SMS subscription lists to acquire customers. “How do I turn those lists into dollars?”

19 Okt 202124min

Operational Leadership & Building Meaning into Your Business with Orchid Bertelsen

Operational Leadership & Building Meaning into Your Business with Orchid Bertelsen

In this special episode, Andrew Faris and Taylor Holiday, CEO of Common Thread Collective, talk with Orchid Bertelsen — CTC’s new Chief Operating Officer. With six years of experience at Nestle USA, O...

12 Okt 202151min

The Failure of Genuine Canine

The Failure of Genuine Canine

Nobody has the Midas Touch. In this episode, Andrew shares four things he would have done differently with the Genuine Canine brand before ultimately selling it. “When you’re losing, you don’t want to...

6 Okt 202126min

You Need Convictions, Not Just Affirmations

You Need Convictions, Not Just Affirmations

Do you feel like you’re running your business based on what others have told you to do? In this episode, Andrew shares how his team at 4x400 is working to develop real points of view, core beliefs, an...

15 Sep 202127min

Product Development Is The Future

Product Development Is The Future

The number one way to build your brand is to put products in peoples’ hands. In this episode, Andrew shares how 4x400 thinks about product development. “I’m betting a lot of the future of 4x400 on our...

9 Sep 202134min

Revisiting Our 31 Bits Influencer Marketing Strategy

Revisiting Our 31 Bits Influencer Marketing Strategy

The best influencer marketing starts palms down — giving without asking for anything back. In this week’s episode, Andrew is joined by Cody Wittick, Co-Founder and Managing Partner at Kynship, to disc...

7 Sep 202136min

Solve The Next Problem Next

Solve The Next Problem Next

If you could change one thing about your business, what would it be? In this episode, Andrew shares the number one thing 4x400 is doing to improve as a team. “The most important thing you can do when ...

31 Aug 202114min

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