Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(437)

Why Aren’t People Buying Our Product?

Why Aren’t People Buying Our Product?

Our brand, 31 Bits, still isn’t working. 

True to the original mission of our podcast, we’re updating you on the real numbers and vulnerable struggles we’re experiencing trying to grow the brand. H...

11 Mar 202118min

17 Ways To Make Every Click More Valuable

17 Ways To Make Every Click More Valuable

How do you make a click on your website more valuable to you? Here's 17 actionable tactics to increase your Revenue-Per-Click. Show Notes: https://docs.google.com/document/d/14Hzw8spE1SJGXx49-cMf3th...

4 Mar 202132min

Hire Smart People

Hire Smart People

This week's episode centers on how an "agency guy" hires agencies. In that process, host Andrew Faris shares the one thing he looks for (above everything else) when hiring.

25 Feb 202117min

Margin is Fake

Margin is Fake

This week’s episode comes to you from on the ground at our shipping fulfillment center in North Carolina. And after being around the actual products that we are using, packing, and shipping — host, An...

18 Feb 202123min

Bonus Episode: The Purchase of FC Goods (feat. Weisser)

Bonus Episode: The Purchase of FC Goods (feat. Weisser)

Last week you learned about our side of the story: the sale of FC Goods. This week: we're bringing on the buyers, featuring Eric Weisser(CEO, Weisser Distributing)and Mike Childers(President, Weisse...

11 Feb 202154min

10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything

10 Takeaways from a 15,500% Ecommerce ROI: We Sold Our First Brand & Reveal Everything

Pop the champagne and drop the beat … We just sold our first brand. And, yes, the math in that outlandish headline is right: a 15,500% increase from our initial investment. In early 2018, 4x400 — Co...

4 Feb 20211h 14min

The Challenge Of Volatility

The Challenge Of Volatility

One of the hardest things about running an ecommerce business is that the future is unpredictable. Or in the words of host, Andrew Faris: "the only certainty is uncertainty". Here's what to do about t...

28 Jan 202126min

Our Best Performing Creative Was (Almost) Free

Our Best Performing Creative Was (Almost) Free

We did not see this coming… but we stumbled into a giant Facebook ads win for one of our 4x400 brands. It was our biggest win in months, and it was pure luck. On today’s episode, we’ll give you the...

21 Jan 202117min

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