The Downside of Tactical Marketing

The Downside of Tactical Marketing

Andrew Faris — CEO of 4x400 — shares the real-life numbers, struggles, and everything in between when running multiple ecommerce businesses. On today's episode, Andrew shares the upside and downsides of approaching business decision-making from a tactical and data-driven lens, rather than via brand marketing efforts. 4x400 is an ecommerce holding company that acquires, launches, and grows DTC brands (owned by Common Thread Collective). That means you’ll get to go behind the scenes into the raw truths. Even if it sounds crazy, this is the unpolished story: from failures to successes, from “the high highs to the low lows.”

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Episoder(457)

The Re-Hire Nobody Saw Coming

The Re-Hire Nobody Saw Coming

One of CTC's earliest hires just returned after years away. He left to build his own media agency, acquired a major email and retention agency, then co-founded a beverage company where mastering subsc...

10 Sep 27min

The Service That Turned a Brand's Worst Summer Into Its Best.

The Service That Turned a Brand's Worst Summer Into Its Best.

CTC's Marketing Moments service is built to create new revenue spikes for 7-figure brands through structured offer testing, targeted landing pages, and high-volume creative. In this episode, host Rich...

8 Sep 18min

What a Profit Engineer Does Every Day at CTC

What a Profit Engineer Does Every Day at CTC

Most agencies promise results. Few can show you the system behind them. In this episode, Randall Thompson sits down with Jar, a Profit Engineer at CTC who previously built and scaled a multi-7-figure ...

2 Sep 29min

Why Your Email Strategy Is Not a Content Calendar

Why Your Email Strategy Is Not a Content Calendar

In this episode Luke breaks down the complete CTC email methodology as part of the Canon series. This is the framework CTC uses to build email programs that generate a median of 22% of total store rev...

1 Sep 23min

Diversify Now: The 6-Week Q4 Window Closing Fast

Diversify Now: The 6-Week Q4 Window Closing Fast

Richard and Luke (newly promoted President at CTC) break down why channel diversification is no longer optional for 8-figure ecommerce brands heading into Q4 and what creative diversification actually...

27 Aug 26min

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We Analyzed $1.5 Billion in Meta Spend. Here's What We Found.

We connected Claude to our Statlas database and analyzed $1.5 billion in Meta spend across 320 accounts and $100 million in Google spend across 134 stores. The question: do platform bid controls actua...

25 Aug 29min

Ecommerce Growth With a Money-Back Guarantee

Ecommerce Growth With a Money-Back Guarantee

Our newest ecommerce growth offer comes with a money-back guarantee and a data advantage built in: visibility into what competitors in the same industry are actually bidding and converting at.In this ...

20 Aug 30min

Ecommerce Growth: The 3-Pillar Framework We Use

Ecommerce Growth: The 3-Pillar Framework We Use

Our President, Luke Austin, just got back from a 3-day fishing trip in Sitka, Alaska: 90 lbs of salmon, halibut, and black cod, with orcas circling the boat the whole time. But the real story is what ...

18 Aug 31min

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