How Meta Actually Works in 2026
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC's VP of Paid Media Tony Chopp breaks down the CTC Methodology...
7 Jul 17min
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-reported...
2 Jul 23min
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the C...
30 Jun 22min
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads.In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platfor...
25 Jun 25min
How We Forecast $4B in GMV to 3% Accuracy
Every forecast is wrong. The question is whether yours is useful.Luke Austin, walks through the CTC Methodology series opener: a complete operating model for making profit predictable across ecommerce...
24 Jun 23min
How One Methodology Runs 170+ Brands
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did.The Canon is a decade of ecommerce methodology distilled ...
18 Jun 24min
12 Years of Agency Knowledge in One Document
Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage. From AI-powered scouting reports for his son's Little League team to the Canon, CT...
16 Jun 46min
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuck at a growth plateau and you've tried more creative, new ad structures, and differ...
11 Jun 31min
