Ecommerce Playbook: Numbers, Struggles & Growth

Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Episoder(436)

The Profit Engine Explained: How It Works & What It Does

The Profit Engine Explained: How It Works & What It Does

What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how the Profit Engine works and why it's changing the wa...

10 Mar 30min

Why We Built the Prophit Engine: Who Is It For?

Why We Built the Prophit Engine: Who Is It For?

Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break down what it is, why it exists, and how it helps DTC brands forecast more accurate...

5 Mar 24min

The Rise of SEANs

The Rise of SEANs

In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why it represents a fundamental shift in how eCommerce brands will build growth teams go...

3 Mar 29min

Turning Incrementality Tests Into Action That Makes You Money

Turning Incrementality Tests Into Action That Makes You Money

Incrementality tests are “in”… but the real problem is what you do after the read.In this episode, Taylor sits down with Olivia Kory (Chief Strategy Officer at Haus) and George Davis (CMO at Cozy Eart...

26 Feb 1h 30min

The Sales Tax “Nexus” Trap Most Brands Miss

The Sales Tax “Nexus” Trap Most Brands Miss

Sales tax feels simple—until you hit nexus.In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast for growing ecommerce brands, what happens when yo...

24 Feb 9min

How OLLY Built a Retention Engine for a Brand Sold Everywhere

How OLLY Built a Retention Engine for a Brand Sold Everywhere

Acquisition is getting tighter! In this episode, we flip the script and talk about the lever most brands under-invest in: retention + lifecycle marketing.Taylor is joined by Jennifer Peters, Director ...

19 Feb 32min

224 Calls Later… This One Problem Showed Up Everywhere

224 Calls Later… This One Problem Showed Up Everywhere

In this episode, Richard and Luke unpack a pattern they couldn’t ignore after running 224 sales call transcripts through an LLM:The #1 issue mid-market ecommerce brands face isn’t that performance is ...

17 Feb 31min

The $1M → $10M Ecom Growth Map

The $1M → $10M Ecom Growth Map

Scaling a DTC brand from $1M → $10M isn’t about finding more “hacks,” it’s about focusing on the right growth lever at the right revenue stage.In this episode, Richard and Joy, break down a practical ...

12 Feb 40min

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