Why CTC Bought Into Commerce Roundtable
Common Thread Collective is now an owner in Commerce Roundtable. In this episode, Taylor with Jimmy Kim, founder of Commerce Roundtable, to tell the full story of how this partnership came together an...
7 Apr 29min
5 Questions That Drive 80% of Your Growth
Every ecommerce growth team spends the majority of their time answering the same five questions. The problem? Most brands answer them with disconnected tools, siloed teams, and spreadsheets that have ...
2 Apr 41min
The Growth System for Brands Under $1M
CTC has never had a service offering for brands below seven figures. That changes today.Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you're past the s...
31 Mar 10min
In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painful, and the content lacks consistency.Adrianne brea...
26 Mar 26min
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency retainer. Every dollar has to work, and there's no infrastructure to know if it is.Joy...
24 Mar 31min
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.In this episode, Luke breaks down the 3-layer infrastructure ...
19 Mar 20min
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboard. But when you ask "are we on plan this week?" you get three different answers.In...
17 Mar 17min
How the Prophit Engine Creates Total Clarity
Most ecommerce brands are making slower, worse decisions than they realize, and it's not because of bad people. It's because of a broken structure.In this episode, Richard sits down with Luke and Tony...
12 Mar 25min
