Do This to Scale Your CPG Brand — Guaranteed
Joy Sharma, CTC's Director of Accelerator, walks through a brand-new CPG growth offer backed by a 20% uplift guarantee — or your money back. The strategy combines hourly API-based budget scaling (via ...
13 Aug 27min
Why 8-Figure Brands Waste Days Finger-Pointing When Results Miss (And the Fix)
When results miss at an 8-figure or 9-figure ecommerce brand, a familiar pattern kicks in. Someone asks "why did we miss?" There is no clear owner. Every team points somewhere else. Days pass before a...
10 Aug 22min
Taylor and Andrew Debate Cost Controls (We Ran the Numbers)
Taylor and Andrew Faris sit down to debate something every performance marketer has an opinion about but almost nobody has actually tested: do Meta cost controls deliver to the bid you set?CTC reviewe...
6 Aug 57min
The Agency Model Is Broken. We Fixed It.
Taylor Holiday and Richard Gaffin break down the Prophit Engine, CTC's system that combines a head of growth, Meta media buyer, and creative strategist into a single profit-engineered role powered by ...
4 Aug 24min
The Math Behind Creative Hits (With Real Spend Data)
Adrianne, VP of Performance Creative at CTC, breaks down the CTC Creative Strategy Canon, the codified methodology behind how 7-figure to 9-figure ecommerce brands structure their creative programs t...
30 Jul 25min
D2C Brands Grew 15% in H1 (But At What Cost)
In this episode Richard and Steve break down H1 2026 performance data from across the CTC client portfolio, covering brand revenue growth, ad spend efficiency, incrementality testing results by platfo...
28 Jul 22min
We're Opening Our Doors to 7-Figure Founders This September
Richard breaks down what's holding most 7-figure brands back from crossing into 8-figure territory, and announces CTC's first in-person workshop designed to close that gap.On September 2nd, 2026, CTC ...
23 Jul 7min
Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine for 7-9 figure ecommerc...
21 Jul 13min
