Google Ads: CTC's Complete Playbook
Tony Chopp, VP of Paid Media at Common Thread Collective, breaks down CTC's Google Ads Canon, the complete framework we use to turn Google into a true demand-harvesting machine for 7-9 figure ecommerc...
21 Jul 13min
Your Unsold Inventory Is Costing You More Than You Think
Most ecommerce brands head into Q4 carrying too much inventory and not enough cash, and those two problems are directly connected. In this episode, Richard Gaffin sits down with Anmar Anmar Abdul Jawa...
16 Jul 25min
Cashmas in July: Turn Q3 Inventory Into Q4 Cash
Stale inventory and thin cash flow are the two things that show up in nearly every Q3 conversation we have with ecommerce brands. In this episode, Richard Gaffin and Randall Thompson break down Cashma...
14 Jul 17min
How 7-Figure Brands Can Win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he can diagnose what's wrong without looking at your ad account. The answer is almost...
9 Jul 36min
How Meta Actually Works in 2026
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC's VP of Paid Media Tony Chopp breaks down the CTC Methodology...
7 Jul 17min
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing measurement — and why the gap between platform-reported...
2 Jul 23min
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy across more than $3 billion in GMV. In Part 2 of the C...
30 Jun 22min
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads.In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Barefoot, to walk through a real email and SMS platfor...
25 Jun 25min
