How Groupon "Deals" with Employer Branding, feat. James Ellis
Today we’re talking to a Chicago-based tech company that has been through the peaks and troughs of business and now competing for the best talent with the likes of Google, Amazon, Facebook. James Ellis is the Global Head of Employment Brand at Groupon. He is responsible for the global employer brand and its activation across all digital channels. Connect with James on LinkedIn: https://www.linkedin.com/in/saltlab/ Tune in to the Talent Cast podcast: http://thetalentcast.com/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
31 Mai 201848min
Why Good Recruitment Marketing Starts with Listening, feat. Katrina Kibben
Effective recruitment marketing starts with listening, according to Katrina Kibben, the founder of Three Ears Media. In this episode, Katrina shares her take on employer brand vs. recruitment marketing, best practice in recruitment communications, tips & tricks around job descriptions, application processes, understanding what candidates actually want and much more. Connect with Katrina on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co How to Measure ROI on Employer Brand, EBrandCon 2018 slides: https://hubs.ly/H0cnWtl0 Got questions or feedback? Email: jorgen@linkhumans.com
22 Mai 201834min
How Dell Manages a Global Employer Brand Function, with Jennifer Newbill
Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience. In this episode we'll be diving into how Jennifer built the employer brand team from the ground up, is competing with smaller tech companies and differentiated their global employer brand to stand out. Jennifer has over 20 years of Human Resources experience including start-up and global Fortune 50 companies in various roles. Connect with Jennifer on LinkedIn: www.linkedin.com/in/jenniferjonesnewbill/ Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
15 Mai 201846min
Maximizing Employer Branding for Small & Medium-sized Companies, with Brad Owens
For over a decade, Brad Owens helped Fortune 500 companies (including Coca-Cola, Home Depot, Nationwide and many others) attract and hire talent at all levels of their organizations. In this episode, we'll learn how Brad now uses his experience to make an impact on smaller and medium-sized companies as the “Robin Hood of Hiring”. He coaches leaders and top level HR professionals to solve problems attracting, hiring and retaining their teams. Connect with Brad on LinkedIn: www.linkedin.com/in/bradowens/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com
8 Mai 201827min
The Employer Brand of American Airlines, with Carrie Corbin
After the acquisition of US Airways, American Airlines has been making major changes with the vision of restoring American as the greatest airline in the world. How are they doing that? With their people. Carrie Corbin's role is to build talent acquisition programs and strategies. Her team's focus is to support the enterprise talent attraction efforts via recruitment marketing, media, digital and social strategy, as well as building American Airlines' sourcing and diversity recruiting programs, all while caring for the candidate, new hire and employee experience and telling the employer brand story. Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriecorbin/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com
1 Mai 201849min
Communicating the Employer Brand from the Inside Out, with Kristin Dudley
How do you communicate an employer brand from the inside out? Kristin Dudley is a producer of stories that attract and engage, as well as the Founder of Co-Create LLC. In this episode, we'll learn what impact employee stories have on talent attraction, how to go about capturing the best workplace moments and we'll find out what candidate chemistry is all about. Connect with Kristin on LinkedIn: https://www.linkedin.com/in/kristindudley/ Check out the Employer Brand Index: https://employerbrandindex.co Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Got questions or feedback? Email: jorgen@linkhumans.com
24 Apr 201835min
How Merck Trusts Employees to Activate the Employer Brand, with John Graham Jr.
What’s the best source of of talent attraction at your company? Chances are it’s your own employees. This week, we’re speaking to a pharma giant has a strong human focus in its employer brand activation. John Graham Jr. is the Global Talent Acquisition Social & Digital Strategy Lead at Merck. In this episode, he shares his journey to the company, the culture inside the organization, the EVP used in all employer communications. We also learn why John believes personal branding is so important for employer branding, where he thinks EB is heading in the future and what tech stack he uses on a daily basis. Connect with John on LinkedIn: https://www.linkedin.com/in/johngrahamcreative/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Show-notes will be available at https://employerbrandingpodcast.com Subscribe to the Link Humans newsletter: https://linkhumans.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
17 Apr 201830min
The Power of Purpose for Employer Brands, with Markus Kramer
The power of Purpose can make all the difference in attracting and retaining top talent. Companies like Apple, Google and Airbnb know this very well. In today’s episode, we’ll find out how to uncover and articulate a purpose that could improve your employer brand. Markus Kramer advises Boards, Executives and Operational Teams on all aspects of strategic positioning, growth and brand management. The brands Markus has worked with include Harley-Davidson, Aston Martin, Luxury Goods, Financial Services Firms, Technology brands, NOGs, startups and many more. Markus is Visiting Professor in Strategic Brand Management at Cass Business School London and holds degrees from the University of California (USA), Oxford (UK), MIT (USA) and speaks regularly at select conferences and business schools around the world. Connect with Markus on LinkedIn: https://www.linkedin.com/in/markuskramer/ The Guiding Purpose Strategy book: http://guidingpurposestrategy.com/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https://employerbrandingpodcast.com Got questions or feedback? Email: jorgen@linkhumans.com
11 Apr 201839min
