The Design and Science of Workplaces that Inspire, with Kursty Groves
Today we’re discussing the power of the physical environment as a strategic tool for unlocking the keystones of innovation: creativity, productivity & collaboration. Kursty Groves is Workplace Innovation Consultant and thought-provoker for creating inspiring physical and cultural work environments. In her book, I Wish I Worked There!, Kursty went behind the scenes of the world’s most innovative companies, uncovering insights that drive their success. Her latest book, Spaces for Innovation, guides leaders and designers alike through the important elements that make effective environments for exceptional work performance. Connect with Kursty on LinkedIn: https://www.linkedin.com/in/kursty/ Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Check out the Employer Brand Index: https://employerbrandindex.co Show-notes will be available at https://employerbrandingpodcast.com Got questions or feedback? Email: jorgen@linkhumans.com
3 Apr 201826min
How Inclusion Drives Employee Advocacy, with Charu Malhotra
Employee advocacy is a term used to describe promotion of a brand by its employees. Why is inclusion such a key ingredient to a successful advocacy programme? We've had a chat with Charu Malhotra who has over 13 years in-house experience in global Talent Acquisition strategy & Employer Branding leadership roles at Unilever, BP, Ferrero and Primark. Connect with Charu on LinkedIn: https://www.linkedin.com/in/charumalhotra1 More on Employee Advocacy: https://employeeadvocacybook.com Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
27 Mar 201825min
The Power of Storytelling in Employer Branding, with Bryan Adams
Storytelling describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. We’ve heard about the power of storytelling - but how does it fit into your employer brand strategy? Bryan Adams is the CEO & Founder of Ph.Creative, an employer brand agency and very passionate about storytelling. In this episode, we explore why storytelling is critical, how to focus on human stories, and how to harness storytelling for talent attraction. Connect with Bryan on LinkedIn: https://www.linkedin.com/in/bryanadams1 Employer Brand Strategies Conference in San Diego, 22-24 May: https://employerbrandingstrategies.com [Use promo code: LINK15] Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
20 Mar 201833min
How Philips Built an Employer Brand Function from Scratch, with Lisa Chartier
When Lisa Chartier started the employer branding team at Philips she was flying solo. Over time, she built up a strategic function that now spans the globe. In this chat we learn how she established the capability, justified budgets, hired a team, showed results, negotiated peaks and troughs and what the future holds. And just because you're wondering; She will let us in on what Philips does nowadays (it's not washing machines or light bulbs). Lisa on LinkedIn: https://www.linkedin.com/in/lchartier/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com Correction: The book mentioned in the interview, "Feel The Fear And Do It Anyway" is authored by Susan Jeffers, not Brene Brown.
13 Mar 201833min
How Virgin Group Defined a Global Employer Brand, with Amy Sawbridge
Virgin Atlantic. Virgin Mobile. Virgin Hotels. Virgin Trains. Virgin Active. The Virgin brand is used in many guises, but what about employer brand? This week we’ll learn how it’s all tied together in one people promise. Amy Sawbridge was the Brand Director & Head of Employee Experience at Virgin Group, during her 10 years under the Virgin umbrella she was responsible for defining the global Virgin employer brand, building a collective of Virgin People experts, distilling the ‘essence’ of great Virgin leadership globally, transforming multiple regional, generic employee discount schemes into one strategic global branded platform and more. Find Amy on LinkedIn: https://www.linkedin.com/in/amysawbridge/ Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
6 Mar 201840min
How thyssenkrupp Engineers Employer Branding, with Stefan Schmitt
Elevators. Submarines. High-speed trains. What’s the common denominator? The answer is thyssenkrupp - a German industrial conglomerate with some 150k employees. Dr. Stefan Schmitt is Head of Human Resources Strategy at thyssenkrupp. He tell us how the company stands out in its way of working - keeping the sense of belonging and promoting strong collaboration. This, of course, shines through in their employer brand. Employer Branding Academy kick-off @ Facebook London, April 17th: https://hubs.ly/H0b6bLH0 Show-notes will be available at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
27 Feb 201825min
How HP Uses Video for Employer Branding, with Ovidiu Voina
Good old Hewlett-Packard got split into two separate units, one focusing on hardware and the other on services. Which one has fared best in terms of talent attraction? Ovidiu Voina is the Global Employer Brand & Digital Media Lead at HP, in this episode he shares how the company approaches talent attraction, what the 'HP Way' is, and how they have harnessed video for employer branding campaigns. Show-notes at https://employerbrandingpodcast.com Find Ovidiu on LinkedIn: https://uk.linkedin.com/in/ovidiuvoina Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
20 Feb 201828min
Creative Trends of 2018, with Robyn Lange of Shutterstock
Today, for something a little bit different. When you’re working on campaigns and/or strategy, you’ll want to know what themes are likely to resonate with your target audience. One way to find out is by checking out creative trends. Robyn Lange is the Curator at Shutterstock and shares insights from that company's annual Creative Trends Report in this episode which also features audio from major trends of 2018. Show-notes at https://employerbrandingpodcast.com Check out the Employer Brand Index: https://employerbrandindex.co Got questions or feedback? Email: jorgen@linkhumans.com
13 Feb 201824min
