How to Advertise on Twitter with Linda Bolg of Audiense
Linda Bolg, Head of Marketing at Audiense gives us the inside track to advertising on Twitter. Here are some of the questions Linda answers in this episode: 1. Facebook has a larger audience, LinkedIn has more decision makers, Pinterest and Instagram have higher engagement. What makes Twitter a good place to reach your target audience? 2. There are lots of advertising options on Twitter, which would you recommend to brands who want the most bang for their buck? 3. How should you measure the Return on Investment from paid Twitter campaigns? 4. What brands are really doing Twitter advertising right? 5. How do brands get it wrong? 6. What is the benefit of using a tool such as Audiense when planning and executing Twitter advertising? All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow
1 Apr 201520min
How to Build an Audience on Social Media, with Jeff Rohrs of Salesforce
Jorgen Sundberg speaks to Jeff Rohrs, VP, Marketing Insights at Salesforce and author of Audience: Marketing in the Age of Subscribers, Fans & Followers. Questions that Jeff answers in this episode: 1. What is the value of a social audience and how can you measure it? 2. What are some of the challenges companies face in terms of audiences? 3. How do you segment audiences and how do you attract each segment? 4. What are your top 3 tips for companies to build an audience on social media? 5. Can you recommend any further resources and how can people connect with you? Read the full article: http://linkhumans.com/blog/build-audience-social-media Subscribe on iTunes: http://bit.ly/smknowhow
9 Mar 201532min
A Guide to Employer Branding Communications with Martin Mosler of Hager Group
We talk to Martin Mosler about Hager Group's social media and employer branding journey. Learn more about Hager Group: http://hager.com/ @HagerGroup Find more about Link Humans at linkhumans.com/ @LinkHumans
19 Des 20146min
How to Write a Successful Blog Post
Welcome to the Link Humans Social Media Know-How podcast. Isobel talks about the most important ingredients in how to write a successful blog post for your company's website. Find more about Link Humans at linkhumans.com/ @LinkHumans
8 Sep 20146min
How to Host a Successful Competition on Social Media
Welcome to another episode of the Link Humans social media podcast. Isobel talks about competitions on social media and gives her top 5 tips on how to host one successfully for B2B. Find more about Link Humans at linkhumans.com/ @LinkHumans
28 Aug 20149min
How to Reach Out to Your LinkedIn Company Followers
Welcome to the episode 10 of the Link Humans social media podcast. Isobel talks with our very own LinkedIn Expert Lincoln Coutts. This week's topic is how to reach out to your followers on your LinkedIn company page. Find more about Link Humans at linkhumans.com/ @LinkHumans
22 Jul 20148min
How to Build a Strong Pinterest Page for B2B
Isobel talks with David Smooke, Director, Content Marketing & Social Media for SmartRecruiters. This week's topic is about Pinterest and how to build a strong Pinterest page for B2B companies. Article: http://linkhumans.com/blog/tips-great-b2b-pinterest-page Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow
18 Jul 201410min
What Does a Strong LinkedIn Employee Presence Mean for Your Brand?
Welcome to the fifth episode of the Link Humans social media podcast. Isobel talks with Jorgen Sundberg from Link Humans about why a strong employee presence on LinkedIn will benefit your brand. Find more about Link Humans at linkhumans.com/ @LinkHumans
17 Jun 20147min
