Employer Branding Podcast

How on earth can you use Twitter's live streaming app Periscope for social HR and employer branding? In this chat with Lars Schmidt we find out what Hootsuite did in their campaign #FollowtheSun, what results they achieved and what lessons they learned. Read the full article: http://linkhumans.com/blog/periscope-social-hr-lars-schmidt All write-ups: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow

2 Jul 201527min

Why is social media a vital part of any organisation's recruitment strategy? What are the eight steps to success in social recruiting? What are the pitfalls and what are some great examples of companies doing it right? We have spoked to Andy Headworth of Sirona Consulting to find out the answers. Read the article here: http://linkhumans.com/blog/social-media-recruitment-andy-headworth

26 Jun 201522min

In this interview about video marketing, YouTube guru Aimee Bateman of Careercake answers the following questions: Why is video marketing important to brands and companies? Do you have a step-by-step guide to creating effective video content? What are some of the mistakes to avoid with video marketing? What technical equipment do you need? What are some tips and tricks that marketers should know about? What’s the best platform for video? YouTube vs. Vimeo vs. Wistia vs. Facebook What are some useful apps, tools and services to help you promote your videos? How do you measure ROI on video marketing? What companies are doing video marketing right? Read the full article: http://linkhumans.com/blog/video-marketing-aimee-bateman-careercake

11 Jun 201532min

Learn more: http://linkhumans.com/blog/inbound-marketing-david-smooke From the article: Inbound marketing is a great way to get people to your own message. At the simplest level, it’s driving traffic to your values. I really look at it with the rise of the internet as the best way to market because as you put out your message, your ideas, your content, your status updates, you end up attracting people that align with how you already see the world. So instead of paying for direct mail and ads and trying to convince people it’s who you are, you just keep telling people who and what you are and who you help and have content that supports that. You end up forming an audience of really potential buyers. It’s exciting for me in the marketing space because really right now it’s valued more so than the size your wallet is, the quality of your message because we have so many channels and mediums available to us online that we didn’t have 5 years ago, 10 years ago. Even the last year or two you still have new platforms emerging. Medium, LinkedIn Publisher, there’s always a new blog coming along, there’s always a new place to write. It’s been exciting for my career. I just write something and I’m able to talk to people like you and read things you’re writing and comment on your articles. It’s an exciting time to be in inbound marketing.

3 Jun 201533min

How can a brand go from survival to significance online and offline? What's the 60:30:10 rule? What makes Levi's, Toms and Patagonia significant brands? Read the full article: http://linkhumans.com/blog/brands-significance-jeremy-waite-salesforce

21 Mai 201533min

How can a seemingly dull B2B company use social media to its advantage? We have previously written a case study on how Maersk Line use social media, in this follow-up we catch up with Davina Rapaport, who is the Pulse and Social Media Manager at the Danish shipping giant. Davina answers the following questions: Tell us about the Maersk Line social media program? How do you sell a container on Twitter? Can you track sales or inquiries coming in via social networks? What's been the key to Maersk Line's social media success? What are your favourite social channels? How has your visual content strategy worked out? What challenges are you working on at the moment? Do you have employee advocates on social media? Do the C-suite get involved themselves on social? What B2B brands are worth checking out? What trends to you see over the next few years? Full article: http://linkhumans.com/blog/maersk-line-b2b

29 Apr 201516min

How do you get people to sign up to your email list? I recently had a chat with Tim Paige, Conversion Educator and podcaster extraordinaire at LeadPages. In this episode, we discuss how to set up your opt-in forms, creating a lead magnet, what details to ask for, what technology and tools you ought to use for the best conversion rates. Read the full article here: http://linkhumans.com/podcast/build-email-list-tim-paige

23 Apr 201524min

We talk Employee Advocacy with Ben Donkor, Social Media, Online & Innovations Analyst at BT and also Chief Blogger & Analyst at Link Humans. In this episode, Ben answers these questions and more: 1. What is Employee Advocacy? 2. Why is Employee Advocacy important to companies and brands? 3. And how is Employee Advocacy beneficial to employees? 4. How can a company get started with Employee Advocacy? 5. What are the common pitfalls that companies should avoid? 6. How do you measure results on an Employee Advocacy programme? 7. What are some companies that are doing Employee Advocacy right? Connect with Ben on Twitter: @FR314.

7 Apr 201518min