A Guide to Employer Brand Management, with Richard Mosley of Universum
What’s the difference between employer branding and employer brand management? What social media channels are best to attract talent? How did one woman from Cumbria win the war for Britain? All this and more in our chat with Richard Mosley, VP of Strategy at Universum.
14 Okt 20151h 6min
How to Boost Your Employee Advocacy Program, with Mikael Lauharanta of Smarp
Why is employee advocacy important to your organisation? According to the Finnish employee advocacy service Smarp, there are 6 clear benefits of employee advocacy: - Increase your reach by up to 10x more than a company's corporate social channels. - Build trust, an employee advocate is trusted twice as much as a CEO. Save costs, employee shares generate on average 4 clicks on Facebook. - Engage your employees, 50%+ of employees rank communication and honesty as key factors to drive engagement. - Succeed in recruiting, one third of companies see decreased time to hire, about half find an increase in quality of candidates and 43% in quantity of candidates. - Generate sales, 12% increase in brand advocacy generates a 2x increase in revenue growth. Leads from employee advocacy are 7x more likely to convert. Read the full interview with Smarp's COO Mikael Lauharanta: http://linkhumans.com/podcast/mikael-lauharanta-smarp-employee-advocacy
30 Sep 201528min
How to Boost Your Employer Brand on LinkedIn, with Chris Brown
What can a company do to increase its employer brand on LinkedIn, social media and beyond? We've had a chat with Chris Brown is the Director of UK Talent Solutions at LinkedIn, Gen X vlogger and of course a guest blogger for a wonderful site, Undercover Recruiter. Article: http://linkhumans.com/blog/linkedin/employer-brand-linkedin-chris-brown Show notes: http://linkhumans.com/podcast iTunes: http://bit.ly/smknowhow
17 Sep 201532min
A Guide to E-mail Marketing, with Tamsin Fox-Davies of Constant Contact
Emails. Love them or loathe them, they are very effective for marketers both in B2C and B2B. What are the elements of a successful email marketing strategy? We have asked this any many more questions to Tamsin Fox-Davies who is a Senior Development Manager at Constant Contact in the UK.
9 Sep 201553min
A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo
A Guide to Data-Driven Content Marketing, with Steve Rayson of Buzzsumo by Jorgen Sundberg
3 Sep 201540min
Do Brands Still Need Agencies for for Social Media? With Rylan Holey of Hootsuite
Social media is maturing and becoming a core part of business for many organisations. Should it managed by an agency or is it better looked after in-house? To answer this question I've had a chat with Rylan Holey who is a music blogger, a cellist, a member of the London Philharmonic Choir, speaker at #smlondon LIVE! last year, London operator for #FollowTheSun and of course the EMEA Partner Manager at Hootsuite in London. Read all about it: http://linkhumans.com/podcast/brands-social-agencies-rylan-holey
27 Aug 201525min
A Guide to Growth Hacking, with Kieran Flanagan of HubSpot
You may have heard of growth hacking but like many others you may not know what it means. To learn what it’s all about and how one can hack some growth, I’ve had a chat with Kieran Flanagan. He is the Marketing Director of HubSpot EMEA, a conference speaker, blogger and NLP practitioner. We previously had Lisa Toner, his colleague, on this podcast and we collaborated with HubSpot on the Social Superheroes eBook which is still available for download. Have a listen to the interview podcast on iTunes or Soundcloud or read the article: http://linkhumans.com/blog/growth-hacking-kieran-flanagan-hubspot
29 Jul 201535min
A Guide to Social Collaboration and Learning, with James Tyer of Kellogg Company
What is social collaboration and learning? How can organisations benefit from using these? To find out we've had a chat with James Tyer who is the Global Lead of Social Collaboration lead at Kellogg Company. In this podcast we discuss Working Out Loud and we find out what James' favourite breakfast cereal is. Read the full article here: http://linkhumans.com/podcast/social-collaboration-learning-james-tyer
17 Jul 201529min
