Employer Branding Podcast

There are great people out there are considering joining your organisation. Do they apply blindly? Probably not? Do they Google the company and read up on whatever they can find? More likely. Today I’m speaking to Todd Wheatland of King Content to find out why content is essential for employer branding. Questions for Todd: What is King Content and what do you do there? How do organisations use content marketing for employer branding and/or recruiting? With content marketing budgets increasing, is there a risk of content shock (too much of it)? How do we go about measuring ROI from content marketing? Tell us about some of your client success stories? Where is this space heading in over the next few years? Your take on LinkedIn influencers? Tell us about the book you're writing with Bill Boorman? And stay tuned for the Aussie Pronunciation Quiz at the end! Read the full article: http://linkhumans.com/podcast/content-employer-branding Subscribe on iTunes: http://bit.ly/linkhumanspodcast

23 Aug 201639min

Vodafone. World’s 2nd largest mobile phone operator. When you’re in the business of connecting people, you have to practice what you preach. So who they gonna call? Employee Advocacy. Questions for Kimberley Harcombe of Vodafone UK: Tell us about Vodafone and what you do there. What prompted Vodafone to launch an employee advocacy program? What was the primary goal of the organisation? What type of content seems to resonate best with employees? What have been the main benefits for Vodafone and what have been some of the main benefits for employees? Has employee advocacy replaced internal communications such as an intranet and emails? If you started this program all over, what would you do differently? Have you found a correlation between employees who are active members of this program, do you see that they're more informed or engaged or generally more happy to work for Vodafone? What metrics do you use to measure success? Are you able to tie back any of these metrics to actual finance bottom-line ROI? What would be the one thing that's really surprised or delighted you the most about this program? What's next for employee advocacy at Vodafone and for employee advocacy in general, do you think? Show-notes article: http://linkhumans.com/podcast/vodafone-employee-advocacy Subscribe on iTunes: http://bit.ly/linkhumanspodcast

17 Aug 201630min

Public transport is a great invention right? Especially when it runs like clockwork. Which isn't always the case. How can transport authorities deliver customer service to their users where they want it and when they want it? I've spoken to Justin Clark of Transport for Greater Manchester to find out who they do social customer service. Questions: Tell us about Transport for Greater Manchester and what you do there? Is it similar to Transport for London? Tell us about the shift from traditional customer service to social customer service? Talk us through you team setup and how it's evolved? Give us an example of a transport crisis and how you handled it? How do you approach people who are angry and upset and want to vent their frustrations? If I were stuck on a tram in Manchester and send a tweet, how long before I get a reply? Is Twitter the most important channel for customer service? How do you use Facebook Messenger? What technology do you use for social customer service? Is there a Transport for Greater Manchester app? How do you measure your results and can you tie it back to ROI? Who inspires you on social? What's next for social customer service and what's on your roadmap? Full article: http://linkhumans.com/podcast/transport-manchester-customer-service Subscribe on iTunes: http://bit.ly/linkhumanspodcast

12 Aug 201616min

Employee advocacy. Everyone’s talking about it. But who’s actually doing it and have a story to tell? I’ve spoken to Alli Soule of SAS, a global software company to learn more. Questions for Alli: Tell us about SAS and what you do there? What prompted SAS to launch an employee advocacy program? Did any specific use cases emerge with employee advocacy? What types of content can we see in this program and what has garnered the most engagement? What have been the benefits of this program to the company and also to individual employees? Looking back at your employee advocacy program, is there anything you would have done differently? Are active employees in this program in general more successful, more informed or more engaged than the average employee? In what functions do you typically find these employees? How do you measure success and are you able to tie back metrics to ROI? What type of technology is aiding this program? What's next for your employee advocacy program and where do you think the whole the trends are heading? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read all the podcast write-ups here: http://linkhumans.com/podcast

2 Aug 201628min

Cisco is the largest networking company in the world with over 70,000 employees. How does it use Snapchat for employer branding? I've spoken to Carmen Collins to find out. Questions: Tell us about Cisco and what you do there? Tell us about We Are Cisco on Snapchat? How did you go about setting this up? What challenges did you face with Snapchat? Who are the Kitten Rainbow Unicorns? What content gets posted on WeAreCisco’s Snapchat account? What’s the ROI and how do you measure it - any hires? Has it influenced hiring decisions? Do you use Snapchat yourself? Do many existing Cisco employees use it you think? What brands inspire you on Snapchat? What’s the next big thing for Snapchat and employer branding/recruiting? Where can we learn more and connect with yourself? Read the podcast article: http://linkhumans.com/podcast/cisco-snapchat-talent-branding

26 Jul 201632min

How can a global leader of PR software use social media innovation to cut through the noise? I’ve spoken to Michelle Dziuban, Social Media Manager of Cision to find out. Questions for Michelle: Tell us about Cision and what you do there. What social channels work best for Cision, and also which ones aren't working so well? What content can we expect to see in Cision's weekly Facebook Live broadcasts? Tell us about your newsjacking campaigns? Tell us about your employee advocacy program? Do you use a corporate hashtag at Cision? How do you measure ROI? What technology does your team use behind the scenes? What brands inspire you? What's the next big thing for Cision and the industry? Answers inside! Read the show notes article: http://linkhumans.com/podcast/cision-social-innovation Subscribe on iTunes: http://bit.ly/linkhumanspodcast

19 Jul 201628min

It’s time to catch up with our good buddy and social selling sorcerer Tim Hughes again. We previously discussed the 5 Pillars of Social Selling, this time we talk about organisational impact, change makers and Tim’s new book. Questions for Tim include: Tell our listeners who didn't hear you last time around, what is it that you do? Would you agree that the term personal branding doesn't appeal to managers and organisations? It's personal branding, say, as opposed to the organisation. How do you use social networks to build trust and a high quality community? Do you create content to resonate with those people doing research? Do you find people lurk? They'll consume your free content for ages without connecting with you and then suddenly they're ready to buy from you? Highly influential people with millions of followers don't get as many connection requests and questions as you would think. I interact with people on Twitter and typically they reply. Speaking of social and digital channels; which ones work best? I'm thinking LinkedIn and Twitter perhaps? What do you think of other new channels such as Snapchat, which I think you're fairly active on as well, or Instagram even? For social selling on LinkedIn, would you say Sales Navigator is a must-have? What about Twitter, or any other apps or tools that you can't live without? In the book, you also talk about how to scale a social selling strategy across an organisation. Is employee advocacy part of social selling? Or vice versa, even? Is employee advocacy part of social selling, or is social selling part of employee advocacy? I interviewed Ed Terpening from Altimeter Group the other week. He said social selling is part of employee advocacy. The most shared or second-most shared type of content is about jobs - shouldn't it also be about fun stuff and interesting things? Can you give us examples of any organisations that inspire you in terms of social selling? Who's doing it right? Read the show-notes article: http://linkhumans.com/podcast/tim-hughes-social-selling Subscribe on iTunes: http://bit.ly/linkhumanspodcast

12 Jul 201647min

How are Radio Stations and Podcasters using Social Media, and Just What are Audiograms? To find the answers, I spoke to Delaney Simmons from WNYC, the largest talk radio station in the United States. We talked about the futures of radio & podcasting, and how they're using social media to deliver their content. You can listen via iTunes, SoundCloud or keep reading for a summary of our conversation. Our tip of the week is to use Sponsored Geofilters on Snapchat when you're organising an event, and this week’s big shout goes out to Carlos E. Valdivia, a digital strategist at Show of Force. Questions for Delaney include: How are Radio Stations using Social Media and Just What are Audiograms? Which Social Channels are Most Important to WNYC and why? Where are you Experiencing the Highest Levels of Engagement? I've read about Audiograms; what's the Scoop? What Results Have you Seen From These Audiograms? You want to Drive People Back to the Full Audio Content; how can you Track this and how can you Calculate the ROI on Social Media in general? How can new Podcasters Attract Listeners While Moving Beyond Just the Sound? Should Platforms Like Facebook and Spotify be Hosting Podcasts? Which Apps or Social Technology Would you Recommend to Fellow Marketers? Which Social Brands Inspire you and why? Read the show notes article: http://linkhumans.com/podcast/radio-social-wnyc ‎ All podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowho

30 Jun 201628min