Employer Branding Podcast

Arsenal Football Club is an English professional football (soccer) club based in North London, that plays in the Premier League, the top flight of English football. And with over 50 million followers on social, you could argue they are also in the social media top flight. So how do they do it? I’ve spoken to Chris Harris of Arsenal to get the full score. Questions for Chris: Tell us about Arsenal and what you do there? Tell us about your social / digital strategy? How would you describe your typical followers and how do they engage with the brand? What campaigns or initiatives are you most proud of? How do you work with the players and their digital presence? What (sports) brands inspire you on digital? You’re speaking at #smlondon LIVE! On 9 Nov, what can our audience expect? How can our listeners follow Arsenal and connect with yourself? Chris Harris is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

17 Okt 201613min

Twitter, the social network that offers real time updates and requires brevity, is no longer growing. How did this happen and what should Twitter do to get back on even keel? I’ve spoken to James Tozer of The Economist to find out. Questions for James: Tell us about The Economist and what you do there? Twitter - give us the backstory and the main reasons people use it? What problems is Twitter suffering from? Should marketers dial down their investment in the platform before it turns into a ghost town like Google+? What should Twitter do to turn their fortune around? What does the future hold for Twitter in particular and social media in general? You’re speaking at #smlondon LIVE! On 9 Nov, what can the audience expect from you on the day? Where can people connect with you? And don't miss the data analyst joke at the very end. James Tozer is speaking at #smlondon LIVE on Nov 9th - get your ticket here: http://socialmedialondon.co.uk Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

10 Okt 201633min

When you rent a car, do you think about the brand that provides it to you? Or do you just go for which ever desk has a decent car within your price range? Imagine if you're considering working for a rental car company, what makes them different? I've spoken to Ashley Hever of Enterprise Holdings to get some Fahrvergnügen on the topic. Questions for Ashley: Tell us about Enterprise Rent-a-Car and what you do there? What are your hiring objectives and challenges? What's a step-by-step approach to successful talent marketing? Any mistakes can we learn from? What digital channels are most important to Enterprise recruiting? What campaigns or initiatives are you most proud of? What technology does your organisation use? What’s the ROI and how do you measure it? Give us 3 brands that inspire you and be sure to tell us why? What apps can you NOT live without? What’s the next big thing in this space? Alright, we're sold - where can we connect with you and apply for a job? Do NOT miss Ashley's best/worst interview moments at the end of the show. Subscribe on iTunes: http://bit.ly/linkhumanspodcast All podcast articles: http://linkhumans.com/podcast

3 Okt 201634min

Employee advocacy isn’t a tool, it’s a methodology. You what now? To understand more, I’ve spoken to Elizabeth Jurewicz of the the managed cloud computing company that is Rackspace. Questions of Liz: Tell us about Rackspace and what you do there? Employee advocacy - what prompted Rackspace to launch the program in the beginning? What problems were you looking to solve? What types of content do you distribute to employees? What has garnered the most attention/engagement? What have been the main benefits for the company? the employees? What would you have done differently in hindsight? Have you found employees that are active members of the program to be more informed/engaged? How are you measuring success? What have the results been? What metrics are you tying back to actual ROI? What’s next for EA at Rackspace and employee advocacy in general? Where can our listeners learn more about Rackspace and yourself? Read the podcast show-notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/linkhumanspodcast

26 Sep 201626min

Slack. Do you use it? Great way of making people communicate within organisations. But did you realise it can also be used for recruiting? I’ve spoken to our great buddy Angela Bortolussi to get the scoop. Questions for Angela: Please remind our listeners all about Recruiting Social and what you do there. What is Slack all about? Can anyone join Slack? Why would we be using Slack for recruiting? What's a step-by-step approach to actually using Slack for recruiting? Just to clarify on these Slack channels, all they open channels like a Facebook or a LinkedIn group? Where exactly do you find Slack channels? With Slack etiquette and recruiting on Slack in general, what are some of the pitfalls to avoid? Have you calculated the ROI, the return on investment on using Slack for recruiting purposes? How long will it take before every recruiter on the planet joins Slack? What are your favourite Slack integrations? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the show-notes article: http://linkhumans.com/podcast/slack-recruit

19 Sep 201618min

Banking. Probably not the first industry you think of when discussing employee advocacy. How can a bank use workforce marketing at scale? I’ve spoken to Camila Romuld of HSBC to find out more. Questions: Tell us about HSBC and what you do there, please. What prompted HSBC to launch an employee advocacy program? Was there any particular problems you were looking to solve? What types of content do you distribute to employees and what type of content tends to get the most intention and engagement? What have been some of the main benefits to HSBC and also what are some of the main benefits to the employees in this program? In hindsight, is there anything you would have done differently? Do you find that employees who are active members of this program are they more engaged employees? How do you measure success and can you share your results? Can you tie back this success to actual ROI? What has surprised you the most about employee advocacy? What's next for HSBC and employee advocacy in general? And also a trivia question about HSBC, guess what the acronym stands for? Answer at the very end of the episode. Read the show-notes article: http://linkhumans.com/podcast/employee-advocacy-hsbc Subscribe on iTunes: http://bit.ly/linkhumanspodcast Search like it's 1999: http://webcrawler.com

13 Sep 201621min

The benefits of a strong employer brand include lower employee turnover, lower cost per hire and increased job consideration by top talent. To do it successfully you need the right tools, skills and knowledge. To shed some insight on this I’ve spoken to Claes Peyron of our gracious sponsors the Employer Branding Academy. Questions for Claes: Tell us about your the Employer Branding Academy and what you do? Let’s start with the big question, why do we need employer branding? What’s the difference between employer branding and recruitment/HR marketing? What’s a step-by-step guide to success with employer branding? What’s the biggest pitfall you see companies doing? What sort of companies tend to have good employer brands? Which ones don’t? How have you seen employer branding evolving over the last few years? What are the current and upcoming trends for employer branding? Why is important for professionals to stay updated in this space? What employer brands inspire you and why? Where can we learn more about the Employer Branding Academy? Check out the Employer Branding Academy today: http://bit.ly/2c99whR (Remember to use the promo code 'linkhumans' for a 15% discount.) Read the full article: http://linkhumans.com/podcast/employer-branding-evolution Subscribe on iTunes: http://bit.ly/linkhumanspodcast

6 Sep 201622min

Personal Branding. What exactly does that mean and how can people and the organisations they represent benefit from have a strong personal brand? To get some answers, I’ve had a chat with Jennifer Holloway who makes a living out of Encouraging people in business to blow their own trumpet. Questions for Jennifer: Tell us about what you do? Personal branding - what are benefits to organisations? Is there a danger that people with strong personal brands within organisations have their own agendas as opposed to the company’s? If so, how do you overcome this? What’s a step-by-step guide to embedding personal branding in a talent development program in a company? Where do organisations get it wrong? What social channels are most important to personal branding? What’s the ROI on a personal brand and how do you measure it. Defined objectives? How do you manage and promote brand Jennifer Holloway? What are the best examples of personal brands out there in the corporate space? Quiz time! Jennifer defines the following concepts: - Personal brand - Professional brand - Personality brand - Thought leader - Influencer - Image - Celebrity Read the full article: http://linkhumans.com/podcast/personal-branding-business Subscribe on iTunes: http://bit.ly/linkhumanspodcast

31 Aug 201624min