Employer Branding Podcast

When you put "Making candidate experience and employer brand the best in can be" as your LinkedIn headline, you pretty much know I'm going to approach you to be on the Link Humans podcast. Neil Chivers heads up employer branding at Virgin Media and is passionate about a good candidate experience, for successful and unsuccessful candidates alike. Questions for Neil: Tell us about Virgin Media and what you do? What's the connection to Richard Branson - Virgin/Liberty Global - Usain Bolt? “Making candidate experience and employer brand the best in can be” - how exactly do you do this? Let's talk Volt - give us the backstory? What’s your step-by-step guide to success with candidate experience? What campaigns or initiatives are you most proud of? What do you hope to achieve in 2017? What technology do you use for talent acquisition and employer branding? How will you measure ROI with Volt? What brands/organisations inspire you? What’s the next big thing for the industry? Artcles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

28 Des 201626min

Hung Lee thinks employer branding is broken and candidate experience is crap. As the founder of Workshape.io and a prolific recruitment pundit, I'm willing to hear him out. Some questions for Hung: Tell us about Workshape and what you do? Is it a glorified job board or more of a vacancy dating service? Why is employer branding bullshit? What's wrong with candidate experience? What do you propose employers should do instead? Tell us what Toggl are doing right? What’s the next big thing for Workshape and the industry? Where do you want to send our listeners? Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

13 Des 201629min

How can you optimise both SEO and social? I've spoken to Jo Turnbull, blogger extraordinaire and organiser of the Search London event to get some insights. Questions for Jo: What exactly is SEO? What is social media? Why would you use social above SEO? And vice versa? How does SEO and Social Media work together? How can they help build your brand? What is the ROI on interactions? How can social help you create great content? Social is instant & SEO is slow - please clarify? How can you benchmark competitors with social? All this and more in this week's episode. Be sure to check out Search London (http://www.meetup.com/search-london/) and follow Jo on Twitter @SEOJoBlogs. Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

7 Des 201623min

Haysan svejsan. Being engaging on social is hard when you're in the recruitment business. Jobseekers are only really interested in hearing from you when you have the right role for them. So how can you make sure to stay interesting over time to both professionals and potential clients? I've spoken to Catherine Gutsell of Hays, a global recruiting group that was recently recognised as the most socially engaged staffing agency on LinkedIn globally. Questions for Catherine include: What are the overall business objectives and challenges? What's a step-by-step guide to being a socially engaging recruitment agency? What are some of the pitfalls you have experienced? Some would argue that LinkedIn spells the death of the recruitment industry - tell us about how Hays have embraced social? Alistair Cox, the Hays CEO, has been a LinkedIn Influencer since 2012 - what impact has this had? What's the ROI of being socially engaging and how do you measure this? What’s the next big thing for Hays and for the wider industry? All this and more in the interview! Podcast articles: http://employerbrandingpodcast.com

28 Nov 201642min

Millennials. Some of us market to them. Some of us recruit them. One of us says they don't exist. That one person is Brenda Wong of Debut. She recently spoke at #smlondon LIVE! about reaching the toughest audience in the game (especially tough if they don't exist). Here are some of the takeaways from our chat: 1. Focus on millennials as a nuanced, varied group of people. 2. A positive sentiment is more inherently shareable than a negative one. 3. When you’re jumping on the current events bandwagon, do so with your brand in mind. 4. Create content that millennials want to put on their personal feeds. 5. Transparency, honesty and utility will do well to encourage emotional resonance. Read all about it: http://linkhumans.com/podcast And subscribe on iTunes: http://bit.ly/linkhumanspodcast

23 Nov 201624min

Yo yo yo SEO. We're all getting carried away with social media and share numbers when in actual fact we should be looking at backlinks to our content as the ultimate decider of success. I've spoken to Steve Rayson of Buzzsumo, second time for him on this podcast, about backlinks which they have just added to their tool. Steve's research identified five content types that have the potential to achieve both high numbers of shares and high numbers of domain links. These are: 1. Authoritative content that answers popular questions, such as ‘what is ..?’ 2. Strong opinion posts and political posts 3. Content that provides original research and insights 4. Content that leverages a trending topic but that also provides practical insights 5. Authoritative news content on new products or developments Articles: http://linkhumans.com/podcast iTunes: http://bit.ly/linkhumanspodcast

15 Nov 201627min

Marketing. It’s the art of influencing, persuading and gently nudging people towards your product or services. I’ve had a chat with the Grand master of influence and persuasion - Dr. Robert Cialdini Questions: Tell us about what you do, how did Pre-Suasion came about? What took you so long to write this prequel to Influence? What are privileged moments and how can marketers take full advantage of these? What types of marketing efforts and consumer product review are most successful? (Why should on-line photographs of fluffy clouds help sell furniture?) Should you try to prime people in your USP right at the top of your website? If so, is there a process to follow? In other words, if priming is so important, should it be the first thing they read when they hit your website? Why our perception of what is important can so easily be shifted, and how the US government used this to their advantage during the Iraq War Which triggers are most effective, from the verbal (there is a linguistic, not just musical, reason why ‘Like a Rolling Stone’ has been voted the greatest pop song of all time by some) to the physical (the layout of an examination hall can influence candidates’ results)? When looking for a job, what takeaways from Pre-Suasaion could you employ to incline your evaluators to be more favorable to your candidacy? Once you’ve got that job, what might you do to increase the chances that your boss will support an idea/initiative you want to be associated with? How attempts to persuade dishonestly backfire: why, for example, company employees encouraged to mislead customers often end up defrauding their own organisation? What are the pitfalls to avoid in the psychology of influence? Can’t we just be ourselves? Subscribe on iTunes: http://bit.ly/linkhumanspodcast Read the full article: http://linkhumans.com/podcast

8 Nov 201641min

Selling. The next frontier to get the all-mighty social prefix. I’ve had a chat with Brynne Tillman of PeopleLinx to see if she can sell Social Selling to you. Let's patch in the city of Rocky Balboa, cream cheese and brotherly love (ok it's Philadephia) for this week’s expert interview. Tell us about PeopleLinx and what you do? Why LinkedIn for social selling? What’s the step-by-step guide to prospecting on LinkedIn? What pitfalls should you avoid? How important is content for social sellers? What technology should social sellers be using? Do we need LinkedIn Sales Navigator? What’s the ROI and how do you measure it? What companies inspire you in terms of social selling? Where do you want to send our listeners? Subscribe to this podcast on iTunes: http://linkhumans.com/linkhumanspodcast Check out all the show-notes: http://linkhumans.com/podcast

31 Okt 201627min