How Walmart Builds Employment Brand at Scale, with Michael Smith
Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clari...
14 Apr 201722min
How GE Blends Consumer & Employment Branding, with Shaunda Zilich
GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a jou...
4 Apr 201725min
Recruit Fans, Not Candidates! Feat. Steve Ward
Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. ...
23 Mar 201729min
A Guide to Candidate Experience, with Kevin Grossman of Talent Board
With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate...
14 Mar 201720min
Do Start-Ups Really Need Employer Branding? feat. Erin Wilson of hirepool
Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand...
7 Mar 201722min
A Dummy's Guide to Employer Branding, with Lars Schmidt of Amplify Talent
You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some ...
1 Mar 201724min
How to Develop an Effective EVP, with Maren Hogan of Red Branch Media
What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting an...
21 Feb 201719min
A Guide to Human Insights for Employer Brands, with Jonas Fischer of PeerCulture
Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans I...
15 Feb 201729min
