How to Develop an Effective EVP, with Maren Hogan of Red Branch Media
What is an employer value proposition? Do you need one? To find out, I've spoken to Maren Hogan who is the Chief Marketing Brain at Red Branch Media in Omaha, Nebraska. She is a seasoned recruiting and employment marketer and has written and spoken numerous times about employer value propositions. Questions for Maren: What is EVP? Why is it important? How does it differ from USP? What size of company needs an EVP? What’s your step-by-step approach to creating a strong EVP? What are some pitfalls companies should avoid? How can we measure ROI? What companies have good EVPs that we can learn from? What’s the next big thing for employer branding? Where can people connect with you? What happened to Marenated? Give us your lamest joke? (It's actually pretty good) Show notes: http://employerbrandingpodcast.com The Employer Brand Index: https://employerbrandindex.co
21 Feb 201719min
A Guide to Human Insights for Employer Brands, with Jonas Fischer of PeerCulture
Jonas Fischer is the founder of PeerCulture, a new kind of employee content & research company based in New York. Questions for Jonas: First, off why do human insights matter? What is the Humans Insights report? Tell us about defining empathy at the employee level? What are family principles to live (and work by)? What does "mentor the person, not the position" mean? As a bonus insight - a dab of Musk goes a long way... please elaborate? What company is doing it right in your opinion? What’s the next big thing in this space? Read the write-up and subscribe at http://employerbrandingpodcast.com
15 Feb 201729min
A Guide to Creative Trends in 2017, with Terrence Morash of Shutterstock
It's time to check in with our friends at Shutterstock to see what is trending in the creative world. I've spoken to Terrence Morash, Creative Director and here are the questions: Tell us about Shutterstock the Creative Trends research? What are the four Global Trends that are capturing the world's imagination? What specific cultural trends are you seeing? What design trends are taking place? Talk to us about visual trends around the world? What's trending in video? Social trends we should know about? What are the main takeaways for marketers in 2017? What brand inspires you in terms of creativity and why? Where can our listeners learn more about yourself and Shutterstock? Read the article: http://employerbrandingpodcast.com
7 Feb 201727min
Building Employer Brand Through the Voices of Your Employees, with Phil Strazzulla
Phil Strazzulla's LinkedIn headline reads "Helping HR become Marketers” - I wanted to ask him a few questions around this and how we can build employer brand by using employee stories. Questions for Phil: Tell us about Nextwave Hire and what you do there? What is employee authored content? Is it similar to Glassdoor? A day in the life of type of content? Why is it important? What’s a step-by-step to success with it? What are the common mistakes companies make? How can we measure ROI on this? What companies are doing it right? What’s the next big thing? Where can people connect with you? Read podcast articles & subscribe here: http://employerbrandingpodcast.com
1 Feb 201727min
A Model of Candidate Experience, with Ben Gledhill
Candidate experience. Everyone's talking about it. Someone made a really useful model that we can all learn from. That someone is Ben Gledhill who leads Talent Acquisition at Sofology. Learn more about Ben's approach in this interview. Questions: Tell us about Sofology and what you do? What is candidate experience? Why is it important? What’s your approach to it? What inspired you to create your model? Where should you start? How can we measure candidate experience and make sure we use the data well? What brands/organisations inspire you in terms of candidate experience? What’s the next big thing? Where do you want to send our listeners? Read the article and subscribe: http://employerbrandingpodcast.com
25 Jan 201723min
The State of Content Marketing in 2017, with Joe Pulizzi of CMI
What's going on in the world of content marketing? I've had the pleasure of welcoming back Joe Pulizzi to the podcast and see how things have progressed over the last 12 months. The Content Marketing Institute recently released a new piece of research benchmarking UK, North America and Asia-Pacific in terms of content marketing success. Key Findings: UK Marketers Who are Committed to Content Marketing See Different Results 61% of UK marketers say their organizations are extremely or very committed to content marketing. Those UK marketers are more likely than the overall sample to: Understand what an effective or successful content marketing program looks like within their organization (63% vs. 46%) Document their content marketing strategy (54% vs. 40%) Allocate a higher percentage of their budget to content marketing (42% vs. 36%) Value creativity and craft in content creation and production (93% vs. 72%) Read the full article: http://employerbrandingpodcast.com
17 Jan 201721min
A Guide to Recruitment Marketing, with Lisa Jones of BarclayJones
How can agency recruiters market themselves, their companies and ultimately their candidates? The secret lies with recruitment marketing. I've spoken to my buddy (and Undercover Recruiter blogger extraordinaire) Lisa Jones of BarclayJones to learn more. Questions for Lisa: Tell us about your organisation and what you do? What is recruitment marketing? Why is it important? Step-by-step guide to success (and pitfalls to avoid)? What tech should recruiters be using for marketing? What’s the ROI and how do you measure it? What brands/organisations inspire you? Buzzword bingo: What’s the next big thing? Where do you want to send our listeners? Read all about it: http://employerbrandingpodcast.com
12 Jan 201731min
How to Get More Conversions on Your Career Site, with Filip Matous
Does your organisation have a flashy new website that is basically not getting any more traffic or conversion than the old one? Enter Filip Matous, digital strategist and author of "How To Get Your Website Noticed". I've asked Filip a number of questions: Before we begin, you call yourself a digital strategist, what’s that? What are trust signals? What should you do if you realise your website isn’t trustworthy? What misconceptions about trust do many people get wrong? What offline psychology applies to online trust? How does all this apply in the world of HR and recruitment? What’s the ROI in online trust and how do you measure it? What specific metrics do you use to measure trust? What do you mean by false memories and does this apply to trust as well? Going back to A for Attention, can you start building trust there? Learn more about Filip at http://filipmatous.com and get his book at Amazon: http://amzn.to/2iKFhPf Subscribe to this weekly podcast ==> http://linkhumans.com/podcast
3 Jan 201724min
