Employer Branding Podcast

This week we chat with Will Staney of Proactive Talent all about engaging content for employer branding. Questions for Will: Tell us about Proactive Talent and what you do? What’s your take on employer brand? Why is content important for employer branding? What’s a step-by-step to success with it? What are some pitfalls to avoid? How can we measure ROI? What companies are doing it right? What’s the next big thing? Get the full scoop at http://employerbrandingpodcast.com Finally, Will Staney is one of 10 experts, along with Lars Schmidt, Stacy Zapar and Craig Fisher over on Undercover Recruiter, our recruiting & talent acquisition blog. Every other week they answer questions such as “How do we Fix Candidate Experience”, “How can recruiters avoid being replaced by AI” and the highly relevant “How can recruiters create compelling content” Check out the panel at http://theundercoverrecruiter.com

3 Mai 201733min

This episode is sponsored by The Social Index. Fiona McLean is a seasoned HR practitioner with experience from both the UK and Australia. She is also the founder of The Social Index, a service that analyses the digital footprint of job applicants in a very transparent way. Questions for Fiona: Tell us about The Social Index and what you do there? Screening of candidate’s digital footprints - why is this important? How does it impact employer brand and company reputation? Could you do this screening manually? What could the pitfalls of this be? What does a report from The Social Index look like? How can you ensure you’ve found the right person? What happens if you are unable to identify an individual or they are not online? How do candidates feel about being scrutinised on the web? Are there any ethical considerations for employers? What’s the return on investment here? What companies are using these types of screenings? What’s the next big thing in this space? Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com.

28 Apr 201722min

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out. Questions for Michael Smith who heads up employment brand for Walmart: Tell us about Walmart and what you do there? What is the culture like in the company? Is it still a family-operated organisation? What are the employer brand challenges Walmart faces? Do you have a step-by-step approach to employment brand? What are some of the pitfalls to avoid? How do you go about measuring your results? Walmart scores 3.2 out of 5 on Glassdoor, what's your comment on this? What other companies inspire you? What's next for employment brand at Walmart and in general? Where can we learn more? Read the full show-notes article at http://employerbrandingpodcast.com

14 Apr 201722min

GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 70,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. I've spoken to Shaunda Zilich who heads up employment brand at GE, questions for her: Tell us about GE and what you do? GE - a very admired company on many levels - what is your employment brand challenge? Talk us through the ‘perfect storm’ for GE employment brand? “Employment brand becomes the consumer brand for B2B companies” - please elaborate on this? What’s a step-by-step to success with employment brand especially for B2B companies? GE has a decent budget, what can you do on a zero-budget? What campaigns are you most proud of and why? What are some pitfalls to avoid? How can we measure ROI? Show me the money! What companies inspire you? What’s the next big thing for employment brand? Where can people connect with you? Get the full scoop: http://employerbrandingpodcast.com

4 Apr 201725min

Should we stop advertising jobs to everyone and instead zoom in on the people who are our followers, fans and advocates? We speak to Steve Ward who has pioneered a new approach to talent attraction. Questions for Steve: Who are you and what do you do? “Recruit Fans, Not Candidates” - please elaborate What’s a step-by-step approach to recruiting fans? Talk us through how you worked with Velocity Partners and Doug Kessler? What are some pitfalls to avoid? What’s the ROI on hiring fans (as opposed to candidates)? What companies are doing it right? Where can people connect with you? Read the show-notes article and more at http://employerbrandingpodcast.com

23 Mar 201729min

With most candidates being rejected in a recruitment process, plenty of people will have things to say about your company. One way to make sure they're saying good things, is to focus on the candidate experience. I've chatted with Kevin Grossman of the Talent Board and The Candidate Experience Awards to get some details. Questions for Kevin: Who are you and what do you do? Candidate experience - what is it? How is consumer experience similar to candidate experience? Which comes first: Candidate Experience or Employer Brand? Tell us about the Candidate Experience Research Report? Top level findings Regional differences What can we learn from companies doing it right What are some pitfalls to avoid? How can we measure ROI on candidate experience? What’s the next big thing? Where can people connect with you? Read the show-notes article: http://employerbrandingpodcast.com

14 Mar 201720min

Let's face it, start-ups have plenty of priorities and surely employer branding isn't one of them? I've spoken to Erin Wilson of Hirepool.io, who thinks start-ups have to double down on employer brand, or talent community as he prefers to refer to it. Questions for Erin: Who are you and what do you do? Employer brand for startups - really? Isn’t employer brand just for corporates? OK how is EB in startups different to EB for corporates? What’s your step-by-step approach for employer brand in start-ups? What are some pitfalls? How can we measure ROI? Show me the money! What start-ups can we learn from? What does the future hold? Where can we connect with you? Read the full article: http://employerbrandingpodcast.com

7 Mar 201722min

You know a category is heating up when it warrants a Dummies book. Employer Branding has now got the dummy treatment, thanks to our friends and chief Dummkopfs Lars Schmidt and Richard Mosley. Some dumb questions for Lars: Who are you and what do you do? How has the field of Employer Brand evolved over the past several years? Is the term in ascendancy or worn out? Why does the world need another book on this topic? Why dumbing it down? What are the elements of employer branding? How do you make the case for employer branding? How do you develop your EVP? What are some best practices for employer branding? Where do you see employer brand heading in the future? Where can listeners find the book and connect with yourself? Read the show-notes article: http://employerbrandingpodcast.com

1 Mar 201724min