Employer Branding Podcast

Royal Bank of Canada (RBC) is Canada's most valuable brand. What could possibly be its talent challenges? Estela Vazquez Perez is the Director of Employment Brand Centre of Expertise at RBC where she partners with the business to solve talent problems related to attraction and retention. In this episode, she fills us in on how she has created a global platform for employment brand at RBC. Questions for Estela: Who are you and what do you do? Tell us about RBC and its culture? What soft power do you gain by being a Canadian company? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? What EB results can you share with us? What companies are doing it right in your opinion? Where can people connect with you? Subscribe here ==> http://employerbrandingpodcast.com

28 Jun 201725min

The phrase ‘The Employer Brand’ gets over 400,000 Google searches a year (check this for latest) and is known to management teams globally. What’s special for me is the chance I have to interview the creator of the idea - Simon Barrow. Questions for Simon: What prompted your thinking in the first place? What issues did the idea have to surmount in the early years? Some would argue that there is no employer or consumer brand, instead there is only one brand - what’s your reply to this? Did you expect employer brand to take off the way it has? What makes employer brand management so important today? What are your top 3 tips to organisations' employer brand management? What challenges face Employer Brand thinking right now? How can we measure ROI? What companies do you rate as outstanding Employer Brand Managers today What’s the next big thing for employer brand thinking (and maybe your own role in that as its original creator?) Where can people connect with you? Read the full article at http://employerbrandingpodcast.com

21 Jun 201745min

Adam Glassman is the global Recruitment Strategies Manager at Alorica, a multi-national organization of 100,000+ employees. He is also a featured author for Undercover Recruiter where he has written some very interesting articles about employer brand. Questions for Adam: Who are you and what do you do? What is your definition of employer brand? Why is this important and why now? What is the secret sauce to a brilliant employer brand? What are the 5 ways to make sure you ruin your employer brand? What are the best ways to measure employer brand ROI? What is Glassman’s take on Glassdoor? Alorica is not a top performer on Glassdoor - any comment? What other companies are doing it right? What’s the next big thing for employer brand? Where can people connect with you? Full show-notes here: http://employerbrandingpodcast.com

13 Jun 201725min

Ben Martinez is the VP for HR at HireVue and has some thoughts he wanted to share with us on the employer review site Glassdoor. He's also passionate about great coffee which you'll find out in this interview. Questions for Ben: Who are you and what do you do? "Glassdoor = Corporate version of cyberbullying" - please explain what you mean? Why shoot the messenger here, surely it’s not Glassdoor’s fault your reviews suck? Companies like HomeServe and L’Oreal have used Glassdoor to great success, why does it work for them? How should employers deal with Glassdoor reviews? Free vs. paid account with Glassdoor HireVue score is really good 4.5 out of 5, Uber score is also very good, 4.1 Amazon 3.5 - comment? Are there any alternatives to Glassdoor out there for employers wanting transparency? What do you think is next for Glassdoor and employer review sites? Where can people connect with you? Let’s hear about your coffee! Get the full experience at http://employerbrandingpodcast.com

7 Jun 201724min

Greg Reed had never heard of HomeServe before he joined. Now he claims to have the best job in the world. During his time with the company they were hit with a £30 million fee for mis-selling, had a complete change of management and the business has reinvented itself in a remarkable way with a focus on people. Questions for Greg: Tell us about HomeServe and what you do? What's the corporate culture like at the company? Things weren’t always honky dory, tell us about what happened 2005-2011? What were the financial implications to the company? What impact did this have on the company culture and employer brand? How did HomeServe turn around its business? Tell us about your people promise? What specific measures did you take to attract and retain talent? How do you measure ROI from employer brand? What other companies inspire you? What’s the next big thing for HomeServe and employer brand? Where can people connect with you and where can we sign up for a Gas Boiler Breakdown Cover? Read the full article at http://employerbrandingpodcast.com

30 Mai 201730min

Brian Evje helps people and organizations lead change and growth by aligning leadership, change, and organizational health. He does a lot of work with start-ups and high-growth companies and knows the importance of corporate culture. Questions for Brian: Tell us about what you do? Why is corporate culture important? What's a step by step guide to defining culture? What mistakes do you see companies doing? How does culture relate to employer brand? How do you calculate ROI on corporate culture? What companies are doing it right? How did Netflix get culture early on? Is 'hiring slow, firing fast' good or bad for culture? What does the future hold for corporate culture and brand? More details: http://employerbrandingpodcast.com

23 Mai 201725min

40 is the new 30, orange is the new black and HR is the new marketing. You what now? Michael Brenner is the CEO of Marketing Insider Group and believes employees represent the greatest opportunity to create meaningful marketing programs. Questions: Tell us about Marketing Insider Group and what you do? Your own employees represent the greatest opportunity to create meaningful marketing and to develop Human Resources programs that increase sales, while also finding and retaining top talent. - please elaborate? What’s the link between content marketing and HR? Value for employees/budding content marketers: Grow your personal brand, Increase or establish your authority on the topics you are interested in, Gain new social media followers, Maybe even find that new job or get promoted What you can do activate HR as the new Marketing: How can we create a Customer-Centric Vision How do you create Content Employees Want To Share Finally, how do we go about to Measure The Results What are some pitfalls to avoid? What companies are doing it right? What’s the next big thing for HR & marketing? Where can people connect with you? Get the full scoop at: http://employerbrandingpodcast.com

16 Mai 201714min

The good folks at WilsonHCG have recently released their 2017 report looking at the world's greatest employment brands. I had a chat with John Wilson to get some details. Questions for John: Tell us about WilsonHCG and what you do? Tell us about the 2017 Fortune 500 Top 100 Employment Brands report What are the top line findings for 2017? Let’s break it down: Job boards, Career sites, Accolades CSR, Corporate social responsibility, Recruitment marketing, Candidate experience/employee reviews What seems to be best practice across all the top ranked employers? What are typical pitfalls with employment branding? What particular companies should we all learn from? Any ones in the UK/Europe? Future - what do you think we’ll see in the 2018 report? Where can people connect with you and download the report? Read all about it: http://employerbrandingpodcast.com

10 Mai 201721min