How Salesforce Drives Employer Brand Through Culture, with Jennifer Johnston
Tech companies and corporate culture - do they mix? Uber, Google, Amazon seem to have a few issues. We decided to speak with Jennifer Johnston who is the Head of Global Employer Branding & Recruitment Marketing at Salesforce. Questions for Jennifer: Who are you and what do you do? The tech industry has had a few run-ins with corporate culture lately, how would you describe the culture at Salesforce? The company has a very outspoken leader in Marc Benioff - does he set the tone? What are the talent challenges for Salesforce? What is the EVP/people promise of Salesforce? How do you break this down into pillars? How do you communicate and activate this? What initiatives are you particularly proud of? How do you measure ROI? What ROI can you share with us? What are your top 3 tips to employer brand managers? What pitfalls should they avoid? What companies are doing it right? What’s the next big thing? Where can people connect with you? Get the full picture at http://employerbrandingpodcast.com
22 Aug 201726min
How to Optimize the Right Corporate Culture, with Ryan Kellogg
Ryan Kellogg is veteran of the US Army, where he learned to adapt to his surroundings very quickly. He also realised the military has a very strong culture, something that was very different when transitioning into civilian life. Questions for Ryan: Who are you and what do you do? Corporate culture - why is this important (and why now)? Tell us about the culture in the armed forces What’s a step-by-step to optimizing the right corporate culture? What are some pitfalls to avoid? What companies have enviable cultures? What’s going on with culture inside tech companies? Uber is a prime example How can we measure ROI on corporate culture? What’s the next big thing for corporate culture and employer brand? Where can people connect with you? Tell us about your podcast! More at http://employerbrandingpodcast.com
15 Aug 201721min
A Guide to Employer Reviews & Transparency, with Moritz Kothe of kununu
Moritz Kothe is CEO of kununu and Senior Vice President International for XING AG. kununu is breaking out of the DACH region and launching in the United States, we thought we'd ask him a few questions around employer reviews, culture and transparency. Questions for Moritz: Who are you and what do you do? Employer reviews - why is this important, and why now? The elephant in the room is Glassdoor - why do we need Kununu? Why did you launch in the US? Xing hasn’t got anywhere outside of DACH. How can you verify candidates/employees/alumni who leave reviews? TripAdvisor has similar issues with guests/non-guests What’s a step-by-step guide to success with employer reviews? What are some pitfalls to avoid as an employer? How can we measure ROI on employer reviews and transparency? What companies are doing it right in your opinion? What’s the next big thing for employer reviews and for kununu? Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com
9 Aug 201722min
How Staff Perks Impact Employer Brand, with Shaun Bradley of Perkbox
This episode will perk you up! Shaun Bradley is the Director of People & Organisational Development at Perkbox, a company that provides perks to no less than 600,000 employees across the UK. Questions for Shaun: Who are you and what do you do? Staff perks - why is this important and why now? What's the most popular perk for your users? Hygiene factor vs. purpose/fulfilment If millennials really want purpose - are perks a waste of time and money? How do you engage staff at Perkbox? Has this changed as you have grown as a company? What role do managers play in engaging their staff in addition to HR? What companies are doing it right? What’s the next big thing for Perkbox and perks in general? Where can people connect with you? Show notes are available at: http://employerbrandingpodcast.com
25 Jul 201722min
How Vodafone Dials Up Employer Brand, with Catalina Schveninger
Catalina Schveninger heads up global employer brand for British telecoms giant Vodafone. We recently had a chat, here are some of the questions: Who are you and what do you do? Tell us about Vodafone and its culture? What are your talent challenges? How does your employer brand work address these? What initiatives are you particularly proud of? What have been some hard lessons? How do you measure your employment brand? What companies are doing it right in your opinion? What’s the next big thing for EB? Where can people connect with you? Show notes and more: http://employerbrandingpodcast.com
25 Jul 201731min
Ericsson's Employer Brand, with Lisa Smith-Strother
Lisa Smith-Strother is Sr. Director, Global Employer Brand, Recruitment Marketing, and Diversity TA Head at global telecoms giant Ericsson. The company is 140 years old and guess what? They're struggling to stay cool and attractive to millennial tech talent - you may have heard this challenge before. Have a listen to learn how they work to overcome it. Questions for Lisa: Who are you and what do you do? Tell us about Ericsson and its culture? What does being a Swedish company mean to your diversity & equality focus? What are your talent challenges globally? How does your employer brand work address these? What initiatives are you particularly proud of? Tell us about your employee Spotify playlists? What have been some hard lessons you've learned? What other companies inspire you in terms of employer brand? What’s the next big thing for employment branding in your opinion? Where can people connect with you? Articles and subscription options: http://employerbrandingpodcast.com
18 Jul 201721min
Why Employees Are the Best Storytellers of Your Employer Brand, with Bryan Chaney of Indeed
How can we encourage employees to be the storytellers on behalf of the employer brand? We've asked this and much more to Bryan Chaney who heads up employer branding at Indeed and is the founder of TalentBrand.org. Questions for Bryan: Who are you and what do you do? Before we get into our topic, what’s your take on Google for Jobs? Employee storytelling - why is this important (and why now)? Us HR/recruiting geeks think this is a great idea, but surely there will be people who wouldn’t share company updates to their friends on social in a million years? How often do you share Indeed updates to your personal network? What about regular Indeed employees? What’s your fail-proof formula to success with employee storytelling? What mistakes should we stay clear of? How can we measure ROI? Ideally clear finance metrics that a CFO would understand What companies are employee storytelling right? Where can people connect with you? Fill your boots here ==> http://employerbrandingpodcast.com
11 Jul 201737min
A Short Introduction to (Employer) Branding, with Robert Jones of Wolff Olins
Robert Jones is the author of "Branding: A Very Short Introduction, by Robert Jones". He is also a strategist at Wolff Olins, one of the world's leading branding consultancies, and visiting professor at the University of East Anglia, where he teaches a unique postgraduate course on brand leadership. At Wolff Olins, he has helped build brands like Barclays, National Trust, Oxfam, Tesco, and Virgin. Questions for Robert: Who are you and what do you do? What prompted you to write this book? Bold statement: “branding is the most powerful commercial and cultural force on the planet” - please explain! What is the complex thing called ‘brand’? What is the relation between “regular” brand and employer brand? Why do we still fall for brands (even when we are cynical marketers?) How do brands work their magic on a tactical level? What can a strong brand do for your recruiting and retention efforts? Tell us about the big business of branding - and how we can calculate ROI? What’s the do’s and don’ts in branding? What companies are doing it right? Where can people connect with you? Full transcript at http://employerbrandingpodcast.com
4 Jul 201723min
