Employer Branding Podcast

Let's face it, your company isn't the right workplace for everyone. Instead of trying to be everything to every candidate - how about presenting your employer brand warts and all? This will attract the right people and get the others to opt out themselves. We've spoken to Dee Murphy, Organizational Phychologist and Jobbio's Expert in Residence to learn about this concept and much more. Connect with Dee: https://www.linkedin.com/in/deemurphy/ Check out Jobbio: https://jobbio.com London event: https://www.eventbrite.com/e/measuring-your-employer-brand-enviable-workplace-series-tickets-37656157581 Read the full show-notes: https://employerbrandingpodcast.com

17 Okt 201717min

Ruth Penfold is the Director of Talent Acquisition at Shazam, a service that connects more than 500 million people in 200+ countries to the music, TV shows and brands they love. Questions for Ruth: Tell us about what you do? What's the culture like at Shazam? Where do you struggle to hire the right people? Shazam's consumer vs. employer brand? Talk to us about your employee advocacy initiative? How did you roll out social media training? How does the Shazam candidate referral programme work? Do you believe in paying a bounty for a referral? What are your best tips for employer brand managers? What pitfalls should they avoid? Who inspires you in terms of employer branding? What does the future hold for employer brand? Where can we learn more and connect with yourself? Read the full show-notes: https://employerbrandingpodcast.com

10 Okt 201720min

TUI is the world's largest tourism company and Sibylle Reiss heads up HR across DACH & Poland. She is also in charge of group-wide employer branding. Questions for Sibylle: Who are you and what do you do? What’s the corporate culture like at your company? What talent challenges are you faced with? What's the best source of hire for TUI? How does employer branding help you with this? What is your EVP/people promise? What are the pillars of the EVP? How do you communicate and activate this? What initiatives are you particularly proud of? What hard lessons can you share with us? What are your top 3 tips for employer brand managers? How do you go about measuring ROI on employer brand? What companies inspire you? What’s up next for your employer brand and EB in general? Where can people connect with you? Read the full show-notes at https://employerbrandingpodcast.com

3 Okt 201728min

Jacob Morgan is an author, speaker, and futurist who helps organizations across the world understand the future of work and its many implications. Questions for Jacob: Who are you and what do you do? The Future Organization is your company, what’s the future like? Tell us about your new book? Employee experience - is this another buzzword? What are we really talking about here? What’s your take on employee engagement? How is employee experience related to employer brand? How to design for technology, culture, and physical spaces What’s the ROI on employee experience? The trends shaping employee experience The role of the gig economy What the world's leading organizations are doing around employee experience What's the ROI on a good employee experience? The future of employee experience Where can people connect with you? More about Jacob: http://thefutureorganization.com/ Learn more about The Social Employer Brand Index: https://linkhumans.com/sebi Full episode show-notes will be available at: https://employerbrandingpodcast.com

26 Sep 201730min

LinkedIn has recently published an interesting piece of research about what goes on inside the minds of candidates. Very important stuff for anyone managing an employer brand. I've had a chat with Jon Addison is the Head of Talent Solutions at LinkedIn UK to learn more about what candidates actually want. Questions for Jon: Tell us about this piece of research and its methodology Why is it important to employer brand managers? Do candidates want to hear from recruiters? Surely they want to hear from the actual hiring manager? How much information do candidates want in the first message? How can you improve this candidate messaging? How long do candidates spend gathering information before applying? How can you attract more applicants to your website? What role does social media play in the application stage? How much research do candidates do before an interview? How can you set candidates up for success? How long should the optimal interview process be? What are the golden rules for the interviewing process? What do candidates want to know from the interviewer? Are candidates interested in seeing culture in action? How can we sweeten the whole experience? How much can a bad interview cost you? What’s the main reason people change jobs? Why do professionals stay with their companies? What are your tips for building employer brand awareness? Read Jon's article: https://theundercoverrecruiter.com/inside-mind-candidate/ Get the report: https://business.linkedin.com/talent-solutions/cx/17/08/inside-the-mind-of-the-candidate Full show-notes at https://employerbrandingpodcast.com

21 Sep 201722min

In this episode, we’re going very meta. Imagine working for an organisation that makes money by recruiting for clients. Yet you find that attracting candidates to your own business is difficult. We’re going to learn what a boutique staffing firm in Sydney Australia activated some employer branding to attract talent. Questions for Christina Knock of Cox Purtell: Who are you and what do you do? What’s the culture like at Cox Purtell? You’re in the business of recruiting… But what internal talent challenges are you faced with? What's your best source of hire? How does employer brand management help you with this? What is your EVP/people promise? Can you break this down? How do you communicate and activate this? What are "5 Ways to Get an Award-Winning Employer Brand on a Budget"? Any hard lessons you can you share with us? How do you go about measuring ROI on employer brand? What companies, recruitment agencies or other, inspire you? What’s up next for your employer brand? Where can people connect with you? Full show-notes will be available at http://employerbrandingpodcast.com

12 Sep 201720min

I love a bold statement. "Employee engagement is dead" is up there, and I had to have a chat with Cliff Ettridge to learn more. Cliff is a partner at The Team, a communications agency in London. Here's what I had to ask him: Who are you and what do you do? Why is employee engagement dead? How do you get more money for internal communications? Tell us about the lack of diversity in employee communications? What is your definition of employer brand? How can we measure ROI? No 1 tip for EB managers What companies are doing it right? What's up next for employee comms? Where can people connect with you? Get the full scoop at: http://employerbrandingpodcast.com

5 Sep 201722min

How can a not-so-cool any more tech company attract the best talent? By aligning its people promise with its overall purpose. What's the company? What’s the purpose? Stay tuned - all shall be revealed in this week’s expert interview. OK, I'll reveal it now. Paul Davies is a Consumer Marketing Director at Microsoft, I asked him the following questions: Who are you and what do you do? What’s the corporate culture like at Microsoft? What talent challenges are you faced with? What the EVP/people promise of Microsoft? (Break down into pillars if possible) How do you communicate and activate this? What initiatives are you particularly proud of? How do you go about measuring ROI on employer brand? What are your top 3 tips to employer brand managers? What companies inspire you? What’s up next for EB in general? GOT NOTHING Where can people connect with you? Get the full scoop at http://employerbrandingpodcast.com

30 Aug 201727min