The Employer Brand of Engineering Giant ABB, with Sarah Dovlo
Grüezi! Sarah Dovlo is the Head of Employer Branding Europe at ABB, a great Swedish-Swiss combination and one of the largest engineering companies in the world. In this episode, we learn how a traditional company with a rich heritage can stay current and attractive to tech talent. Find Sarah on LinkedIn: https://www.linkedin.com/in/sarahdovlo/ Read the full show-notes: https://employerbrandingpodcast.com 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk
13 Des 201727min
Localizing Your Employer Brand, with Dalhia Rodriguez of Dell
Today we're going to learn how a global tech company localizes and activates its employer brand across countries, languages and a couple of continents. I've spoken to Dalhia Rodriguez, Employer Brand & Social Media Lead - Americas at Dell to get the full scoop. Find Dalhia on LinkedIn: https://www.linkedin.com/in/dalhiarodriguez/ Read the full show-notes: https://employerbrandingpodcast.com 10 Reasons Why Employer Branding is Important: https://linkhumans.com/blog/employer-branding-important Employee Advocacy, The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk
6 Des 201751min
Socially Engaged Recruiting on LinkedIn, with Eamon Collins of PageGroup
Apparently, London sends the most traffic and activity onto LinkedIn every day. Why you ask? Maybe because there are more recruiters here than you can shake a stick at. Especially agency ones. But who's doing it right on LinkedIn? Well, that can be debated. One way is of course to speak to the company that gets awarded “most engaged recruiting firm on LinkedIn”. Eamon Collins is the Group Marketing Director at PageGroup, a company perhaps best known for their Michael Page business. Read the full show-notes: https://employerbrandingpodcast.com Eamon's article on Undercover Recruiter: https://theundercoverrecruiter.com/linkedin-social-winners/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) Employee Advocacy: The Ultimate Guide: https://employeeadvocacybook.com Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk
29 Nov 201728min
Breaking Boundaries with Video in Employer Branding, with Audra Knight of Tenable
It’s the year of video... again. No, really… video is seriously the channel to use for employer brand campaigns. I mean I like a podcast, but when considering a new job opportunity you will want to see what the offices look like, get a feel for company culture what and most importantly you want to see what people you’d be working alongside. We've spoken to Audra Knight, Employment Brand Boundary Breaker at Tenable Network Security, to learn more about her approach to employer brand and how it's activated with the help of video. Read the full show-notes: https://employerbrandingpodcast.com Find Audra on LinkedIn: https://www.linkedin.com/in/audraknight/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk
21 Nov 201731min
Using Employer Brand to Attract Young Talent, with Lane Sutton
Gen Y, Gen Z, millennials - who out there is trying to get these folks interested in joining your company? Wouldn’t it be interesting to chat with someone who is Gen Z and also working in employer brand? What a jolly good idea. This week I've spoken to Lane Sutton who is both a recruitment marketer and a Gen Z'er. He shares his insights on talent attraction for millennials, his experience working with big corporates and more. Read the full show-notes: https://employerbrandingpodcast.com Find Lane on LinkedIn: https://www.linkedin.com/in/lanesutton/ The Employer Brand Management conference in London on 12 Dec 2017: http://www.transformmagazine.net/conferences/2017-employer-brand-management-conference/ (Use promo code LINKHUMANS for 15% discount) 12 Essentials of Employer Branding (eBook): https://linkhumans.com/ebook Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk
15 Nov 201737min
Why Research Will Make or Break Your Employer Brand, with Susan LaMotte of exaqueo
Why is it time to reset your approach to talent attraction? What's the role of research in employer brand management? How does EVP relate to employer brand? Is it employment or employer brand? We speak to Susan LaMotte, CEO of exaqueo to get the answers. Learn more at www.exaqueo.com and follow Susan on Twitter: @SusanLaMotte Join us on LinkedIn: https://linkedin.com/groups/3984352 Follow on Twitter: https://twitter.com/employerbranduk Read the full show-notes: https://employerbrandingpodcast.com
7 Nov 201732min
How HubSpot Does Inbound Recruiting, with Hannah Fleishman
Inbound recruiting is HubSpot's approach to employer branding and candidate experience. Hannah Fleishman heads up inbound recruiting at the tech company, in this interview we explore how they make full use of their strong culture and technology to attract, recruit and retain the best talent. LinkedIn: https://linkedin.com/groups/3984352 Twitter: https://twitter.com/employerbranduk Full show-notes: https://employerbrandingpodcast.com
31 Okt 201733min
How to Redecorate Your Employer Brand, with Ana Harris Padley of Houzz
Is it time to redecorate your talent attraction strategies? Tech company Houzz is all about home design and in this episode, Ana Harris Padley tells us about their employer branding. The company is faced with low (employer) brand awareness, a fiercely competitive talent market and a challenge to attract great sales people. Connect with Ana: https://www.linkedin.com/in/anamharris/ Check out Houzz: https://houzz.com Get the employer branding eBook: https://linkhumans.com/ebbok Show-notes: https://employerbrandingpodcast.com
24 Okt 201714min
