FinFactor: Expert Insights for the CFO

FinFactor: Expert Insights for the CFO

Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.


Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.


Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.


FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO


Learn more at https://dryrun.com

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Episoder(39)

How Sales Data is Lying to You: The CFO’s Guide to Retail Traffic Analytics

How Sales Data is Lying to You: The CFO’s Guide to Retail Traffic Analytics

In this episode of FinFactor, host Blaine Bertsch sits down with Mark Ryski, founder of Headcount and author of Store Traffic is a Gift, to break down why point-of-sale (POS) data alone cannot give th...

24 Jun 28min

Laurent Marcelis "Beyond the P&L: Why CFOs Must Own Non-Financial Risk Reporting"

Laurent Marcelis "Beyond the P&L: Why CFOs Must Own Non-Financial Risk Reporting"

The CFO role is undergoing a significant transformation as non-financial risk reporting moves from a regulatory "tick-box" exercise to a core driver of enterprise value. In this episode of FinFacto...

20 Mai 22min

M&A Crime Scenes: Why 70% of Deals Fail and How CFOs Can Fix It

M&A Crime Scenes: Why 70% of Deals Fail and How CFOs Can Fix It

In this episode of FinFactor, host Blaine Bertsch sits down with 35-year CPA and M&A expert Holli Moeini to uncover the "crime scenes" that destroy deal value for mid-market companies. While many CEOs...

23 Apr 34min

Humanoid Robotics & the CFO: Preparing for the $8/Hour Workforce

Humanoid Robotics & the CFO: Preparing for the $8/Hour Workforce

The office of the CFO is standing at the precipice of a "Great Transition." As AI and humanoid robotics evolve at light speed, the traditional metrics for capital allocation are being rewritten. In th...

2 Apr 43min

Fractional IT Leadership: Cut Tech Waste, Avoid Vendor Lock-In, Rescue Stalled ERP Projects

Fractional IT Leadership: Cut Tech Waste, Avoid Vendor Lock-In, Rescue Stalled ERP Projects

If you’re a CFO in a growing mid-market business, the real cost of “good enough” IT shows up fast: redundant software (shadow IT), unmanaged vendor renewals, expensive surprises, and tech projects tha...

18 Feb 25min

Abhijit Verekar on Why Most AI Pilots Fail: A Candid Look at Tech, Data, & ERP Reality

Abhijit Verekar on Why Most AI Pilots Fail: A Candid Look at Tech, Data, & ERP Reality

In this episode of FinFactor, Blaine Bertsch sits down with Abhijit Verekar, founder of Avero Advisors, to unpack one of the biggest misconceptions in today’s tech landscape: that public agencies and ...

3 Feb 30min

How Modern ERPs Fix Manufacturing Chaos: COGS, Tariffs, Excel Failures & AI Transformation

How Modern ERPs Fix Manufacturing Chaos: COGS, Tariffs, Excel Failures & AI Transformation

In this episode of FinFactor, Blaine Bertsch sits down with Jim Harris of Western Computer to uncover the biggest operational and financial challenges facing manufacturers and importers today—especial...

21 Jan 29min

The Hidden 25%: How CFOs Can Reclaim Massive Savings in Employer Healthcare Costs

The Hidden 25%: How CFOs Can Reclaim Massive Savings in Employer Healthcare Costs

In this episode of FinFactor, Blaine Bertsch sits down with Donovan Pyle of Health Compass Consulting to expose one of the largest hidden opportunities on the corporate P&L—wasted healthcare spend. Do...

6 Jan 21min

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