FinFactor: Expert Insights for the CFO

FinFactor: Expert Insights for the CFO

Tune in to FinFactor as we dive into the evolving role of today’s CFO. Each episode features experienced finance leaders and industry experts who share practical insights on emerging technology, financial strategy, and the future of the Office of the CFO.


Hosted by Blaine Bertsch, we explore the evolving responsibilities of finance leaders—from adopting automation and AI to navigating today’s complex financial environment and leading digital transformation initiatives. Guests share firsthand experiences from the front lines of ERP implementations, strategic planning, data management, and financial operations.


Whether you're a CFO in a mid-market company or a fractional CFO, FinFactor offers practical insights, lessons learned, and emerging trends to help you lead with clarity and confidence in today’s dynamic business environment.


FinFactor is Produced by Dryrun: Forecasting Software for the Office of the CFO


Learn more at https://dryrun.com

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Episoder(39)

Don’t End up in A.I Hell with Usman Mahmood

Don’t End up in A.I Hell with Usman Mahmood

Join Blaine Bertsch and Usman Mahmood as they dive into the essential groundwork for harnessing AI in business. This episode of FinFactor uncovers why a solid data structure and organizational data ma...

11 Des 202433min

The Key to Successful Fundraising with Jonathon Angell

The Key to Successful Fundraising with Jonathon Angell

In this engaging episode of FinFactor, Blaine Bertsch sits down with Jonathon Angell to unpack the world of innovative strategies for fundraising and financing in business. They explore diverse financ...

4 Des 202443min

The Evolving Role of IT Specialists with Keith Daser

The Evolving Role of IT Specialists with Keith Daser

In this conversation, Blaine Bertsch and Keith Daser discuss the complexities and challenges that mid-market businesses face when integrating technology solutions. They explore the importance of engag...

26 Nov 202434min

Marketing Strategies for CPA Firms with Apoorv Dwivedi

Marketing Strategies for CPA Firms with Apoorv Dwivedi

In this conversation, Blaine Bertsch interviews Apoorv Dwivedi of fixer.com about marketing strategies for CPA firms. Apoorv specializes in marketing for small and mid-sized accounting firms and helps...

6 Nov 202425min

Innovative Financing Solutions for Small Businesses with Jennifer Warawa

Innovative Financing Solutions for Small Businesses with Jennifer Warawa

In this conversation, Blaine Bertsch and Jennifer Warawa discuss innovative financing solutions for small businesses, particularly focusing on payment options available to clients of accounting firms....

23 Okt 202419min

The Benefits of Custom Automation with Wesly Hartman

The Benefits of Custom Automation with Wesly Hartman

Wesley Hartman, founder of Automata Practice Development, discusses the implementation of automation in CPA firms. He explains that his company builds custom automation specific to accounting firms, f...

9 Okt 202439min

Go-to-Market Strategies for CPA Firms with Michael Haynes

Go-to-Market Strategies for CPA Firms with Michael Haynes

In this episode of FinFactor, Blaine Bertsch interviews Michael Haynes, a business growth expert, about helping CPA firms grow. They discuss the importance of understanding how clients buy accounting ...

26 Sep 202437min

Bringing Simplicity to Financial Reporting with Ed Patton

Bringing Simplicity to Financial Reporting with Ed Patton

Ed Patton from PattonTrendr discusses the five elements of financial fundamentals that businesses need to understand: cash flow, operating earnings, financial strength, value, and borrowing capacity. ...

4 Sep 202439min

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