#57 - Diversity in B2B marketing with Lucy Heavens, Marketing Director at Wealth Dynamix, Co-founder of RegTech Women
Diversity is a subject growing ever more prominent in board meetings and amongst B2B marketing teams. The responsibility is on business leaders and employees to include minority groups across all area...
7 Jun 202127min
#56 - The path to B2B CMO with Juliette Kopecky, CMO at LinkSquares
Do you have your eyes on a seat at the executive table? As marketing earns increasing credibility and budget within B2B organisations, CMOs are fundamental to business success. On this episode of...
31 Mai 202130min
#55 - Why should B2B marketers be selective of their website host? With David Leichner, CMO at Strattic & Miriam Schwab, Co-Founder/CEO at Strattic
In a digitally transforming B2B marketplace, a website host can determine whether an organisation thrives or fails. On this episode, we talked to Miriam Schwab, CEO/Co-Founder and David Leichner, CM...
24 Mai 202128min
#54 - Podcasting to boost a B2B tech brand with Ari Applbaum, VP Marketing at Audioburst
Podcasts are a lucrative channel for marketing growth, to put B2B tech companies in front of their target personas in an engaging way. On this episode of the FINITE Podcast, you'll learn why podcast...
17 Mai 202134min
#53 - The psychology of emotion in B2B marketing with Ruslan Tovbulatov, VP Global Marketing at Gloat
B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts. On this episode of the FINITE Podcast for B2B marketers, Alex tal...
10 Mai 202137min
#52 - Reducing churn through customer advocacy with Kevin Lau, Global Head of Customer Advocacy at Adobe
Customer advocacy can drive retention, improve product and create a sense of pride in being a part of your organisation. On this episode of the FINITE Podcast we hear from Kevin Lau, Global Head of C...
3 Mai 202136min
#51 - Why B2B tech marketers should be scrappy with Adam Goyette, VP Marketing at Help Scout
Marketing ops encourages a high level of internal processes to keep the B2B marketing function running smoothly. But does this approach work for fast-paced startups or scale-ups that need to shift dir...
26 Apr 202140min
#50 - Marketing technical products with Laura Hauser, Head of Marketing at Adaptavist
Technical buyers have unique attributes, challenges and demands that B2B tech marketers should take into consideration. On this episode of the FINITE Podcast, Alex sat down with Laura Hauser, Head of...
19 Apr 202132min
