#49 - B2B buyer enablement with Ali Din, B2B Enterprise Experience Marketing at Indeed
Buyer enablement can reduce the friction of a complex B2B buyer journey. In this FINITE Podcast episode, we talked to Ali Din who currently works at Indeed in B2B Enterprise Experience Marketing. Ali...
12 Apr 202135min
#48 - Talking Revenue Operations with Lorena Morales, VP Marketing at Go Nimbly
Revenue Operations aligns marketing and sales to find gaps in revenue streams and keep teams at maximum efficiency for business growth. It is a customer centric approach that focusses on the whole buy...
5 Apr 202137min
#47 - A standalone publication for B2B content with Amit Bivas, VP Global Marketing at Optimove
B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else? Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone...
29 Mar 202140min
#46 - Brand Amplification with Brendan McGuire, Ex Brand Amplification Leader at IBM
Brand building is a must for all B2B companies, in order for them to engage with customers and build a relationship before a sales pitch. At IBM, brand is of particular importance for the 100+ year ol...
22 Mar 202132min
#45 - Flexible go-to-market planning with Melissa Ayres, CMO at Cervest
GTM planning should be flexible and agile. A go-to-market (GTM) strategy is not just one that drives the marketing of an organisation, it drives the organisation itself. On this episode of the FINITE...
15 Mar 202134min
#44 - Insights from two decades of B2B tech content with Charles Dimov, VP Global Marketing at ContractPodAI
Content marketing is a tried and tested inbound strategy, as B2B marketers know just how valuable it is for educating an audience, generating leads, and shortening the length of the sales cycle. On t...
8 Mar 202146min
#43 - Demolish and rebuild your B2B strategy with Jaime Punishill, CMO at Lionbridge
Sometimes, an organisation needs a complete transformation to strategically set up their marketing function for long term success. Sometimes, they need to do away with traditional marketing methods an...
1 Mar 202140min
#42 - B2B marketing growth from a VC's perspective with Arthur Nobel, Principal at Knight Capital
A VC's perspective of marketing is an important thing to consider when scaling your tech company to surpass investment rounds. As a marketer, it can be useful to know what an investor expects of mar...
22 Feb 202141min
