4. What Companies Can Learn From Aerosmith, Elton John, & Madonna
Brand consumer specialist Dr. Roger Blackwell distills marketing wisdom for the digital era, correlates brands that rock with bands that we love, and showcases the importance of brand longevity and hu...
19 Mar 20211h 5min
3. It’s A Hard Rock Life for Shadowbox Live
Stacie Boord, Chief Entertainment Officer at Shadowbox Live, reflects on the secret weapon that has kept her brand alive and kicking for over thirty years, from inspired artistry to tactical business ...
12 Mar 202148min
2. Retail, Radio, and Rebel-Moves With the Likes of John Mayer and Pitbull
Rock ‘n’ roll as we knew it might be dead; but in this new landscape, one secret weapon you may have is in the likes of someone like Andy Flick, integrating a promotional plan which pinpoints your dif...
5 Mar 202154min
1. Alice Cooper & His Mother Go to White Castle
Jamie Richardson, VP, White Castle, shares the full origin story of the cult favorite “Harold & Kumar Go to White Castle,” more about White Castle’s unique approach to branding, and a few road stories...
26 Feb 202158min
Getting The Brand Back Together
Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll ...
18 Sep 20204min
