The Best of Theory & Practice
Theory & Practice, a special subseries within the Growth Driver podcast, is where John Common, CEO of Intelligent Demand, cuts through surface-level strategies and explores what truly drives B2B growt...
12 Nov 20242min
CGO: The Role Behind High-Performance Growth with AJ Gandhi
In this episode of Growth Driver, John welcomes AJ Gandhi, Chief Growth Officer at Marlin Equity Partners, for an in-depth exploration of the emerging role of the Chief Growth Officer (CGO) in modern ...
12 Nov 202457min
The Journey into ABX as Your Primary GTM Motion with Kevin Sellers
What if your account-based strategy needs to become your business's lifeline? More and more organizations are claiming ABX is the cornerstone of their go-to-market strategy, but they didn’t get there ...
5 Nov 20241h 10min
Navigating Complexity to Drive Growth as a Tech CMO with Corey Livingston
Welcome to a world where the role of CMOs is rapidly evolving, demanding not just creative genius but strategic acumen and data-driven decision-making. It’s up to today’s marketing leaders to understa...
29 Okt 20241h 8min
The 7 Steps of the Content Life-Cycle with Ardath Albee
As revenue leaders, we spend the majority of our time working on strategy, processes, and metrics... And we should. But when you step back and look at how our customers and prospects actually get to k...
15 Okt 202456min
How to Embrace New Buyer Behavior and Move Past MQLs with Terry Flaherty and Kerry Cunningham
B2B buyers have changed—and your strategy should too. Are your strategies still centered around the outdated MQL model? You're not alone, but it's time to break free and step into the realities of new...
8 Okt 20241h 14min
How Top Enterprises Target Best Fit Accounts with Jeff Ha
An Ideal Client Profile (ICP) and Target Account Lists (TAL) are nothing new in B2B. Yet, what data to leverage–and when–is something many organizations have struggled to operationalize, leading to wa...
1 Okt 202435min
The New Model for Modern CMOs with Kyle Coleman
We’re kicking off Season 2 with a deep dive into the mindset and methods of the new model Chief Marketing Officer (CMO). The B2B field is undergoing a monumental transformation—marked by disruption, i...
24 Sep 20241h 16min
