Leadership and Healthy Conflict with Julie Holunga
Conflict can have a positive impact on your organization when it’s handled with the right approach and language. When leaders leverage purposeful actions early on and establish a strong foundation of ...
30 Apr 20241h 6min
Aligned or Blind? Ask Your Customers with John Arnold
In the race towards modernizing go-to-market strategies, B2B firms often lose sight of what truly propels growth–the customer. If you've nodded in agreement to buyers’ behavior shifts, the tangle of t...
9 Apr 20241h 5min
How B2B Buyer Behavior Has Changed with Kerry Cunningham
The way today's B2B buyers are actually buying has changed dramatically in the last few years, leaving many B2B companies with out of date and out of sync go-to-market strategies. The good news is we ...
5 Mar 20241h
Aligning Sales and Marketing Leaders in 2024 with Dan Gottlieb
Before the pivot into efficient growth, and even before AI, the field of B2B sales has been seriously transformed in the last few years. B2B buying behavior has shifted, away from meeting with sellers...
27 Feb 202457min
The Path to CMO: Insights and Advice from Aaron Ballew
Stories of ascent and success don't get more compelling than those penned in the high-stakes environment of the Chief Marketing Officer (CMO). We’re taking an honest look at the path to becoming a B2B...
13 Feb 20241h 15min
Shop Talk: Modern B2B and GTM with Scott Albro
Why should businesses shift focus from the old 'growth at all costs' playbook to the more nuanced approach of 'efficient growth'? What's the lowdown on leveraging technology, data, and AI to superchar...
6 Feb 202453min
B2B Growth: Old Playbook vs. New Playbook with Jon Miller
Everyone is talking about how the Old B2B Growth Playbook isn’t working any more and it’s time to learn a smarter, more efficient New B2B Growth Playbook. We see and feel it. We’re living it. But What...
19 Jan 20241h 10min
The True Role of a CRO in Modern B2B with Lane Brannan
There’s a lot of confusion around the role of the chief revenue officer (CRO). What’s clear, though, is that the right CRO in the right situation can be a powerful force for aligned GTM and for integr...
19 Des 20231h 10min
