The Secret SEO Strategy that 2x Atlassian Organic Traffic from 4M to 8M - Kevin Indig - VP of SEO and Content at G2 (GMT043)
Is it worth investing in SEO in 2019 when it's getting harder to rank for keywords? According to Kevin Indig, VP of SEO at G2, you need to forget about blogs and drive organic traffic with his secret ...
13 Jun 201958min
Building Unbounce's Marketing Team from 1 to 35 Employees with Georginia Laudi (GMT042)
Hiring marketers can be a hit or miss. Building a high-performing marketing team from 1 to 35 employees that scales a SaaS company's annual recurring revenue from $1M to $15.6M in 5 years with no majo...
6 Jun 201957min
Reduce The #1 Killer of SaaS Growth (Churn) with Kristen DeCosta from ChurnBusters.io (GMT041)
The #1 killer of growth for SaaS company is churn. For a SaaS business of almost any scale, the valuation impact of better retention is in the tens of millions over time. The problem is that only 44% ...
30 Mai 201950min
Growing a YC-backed Startup BxBlue in Brazil with Roberto Braga (GMT040)
How did YC-backed startup BxBlue, which is based out of Brazil, get their first customer using SEO within a month? In this episode, I chat with Roberto Braga, CMO of BxBlue, on an in-depth look of the...
23 Mai 201946min
Positioning B2B Products so That Customers Find Them Obviously Awesome with April Dunford (GMT039)
April Dunford, market positioning expert and author of the just released book Obviously Awesome, shares why for most lead gen, customer acquisition or sales problem, it's really a market positioning p...
16 Mai 201954min
From Professional Poker Player to Marketer at Drift with Bill King (GMT038)
From professional poker player to SEO and Paid Acquisition Manager at Drift, Bill King shares how the skills he learned in data, strategy and game theory as a poker player helped him become the market...
9 Mai 201936min
Increase Your Freemium or Free Trial SaaS Conversion with Product-Led Growth with Wesley Bush
For freemium and free trial SaaS marketers and owners, one of the biggest struggles is converting more free or free trial users into paying users. Wes Bush, a product-led growth consultant and upcomin...
2 Mai 201927min
Writing Copy That Multiplies Conversion Rates and Sells with Joel Klettke (GMT036)
Joel Klettke, B2B SaaS copywriter extraordinaire and CRO consultant, shares with use his process for creating copy that multiplies conversion rates and sells. He’s done some amazing work, including do...
25 Apr 201941min
