How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Episoder(171)

How to define your mission, vision & purpose with Julian Parmiter, Co-Founder of Create Academy

How to define your mission, vision & purpose with Julian Parmiter, Co-Founder of Create Academy

As defining your mission, vision and purpose statements is an important step when building a comprehensive brand for your business I was keen to speak to someone who has not only done this successfull...

26 Mar 202439min

How to build your brand organically through social with Estée Lalonde, CEO & Founder of MIRROR WATER

How to build your brand organically through social with Estée Lalonde, CEO & Founder of MIRROR WATER

With Statista reporting there are 35 million Instagram users in the UK, social media platforms are a powerful tool to build brand awareness and convert followers into loyal customers. Given this seas...

12 Mar 202437min

How to create your brand story with Tom Marchant, Co-Founder of Black Tomato

How to create your brand story with Tom Marchant, Co-Founder of Black Tomato

Creating a brand story is a central part of building your overall brand identity. It’s crucial that your brand story is coherent and resonates with your audience to attract loyal customers. In this e...

27 Feb 202437min

How to exit, with Sherbet Founder Asher Moses

How to exit, with Sherbet Founder Asher Moses

Once you’ve secured investment and used it to build and scale a profitable business, the time might be right to exit. However, when is the right time to sell? In this episode, I speak with Asher Mose...

13 Feb 202428min

How to maintain communication with your investors with Michelle Kennedy, Founder & CEO of Peanut

How to maintain communication with your investors with Michelle Kennedy, Founder & CEO of Peanut

With Sifted reporting that European startup funding plummeted by 40% in 2023, maintaining open and transparent communication with your investors is vital to maintain such an important relationship. I...

30 Jan 202423min

How to leverage Dragons' Den with Déj Doherty, Co-Founder, The Wholeleaf Company

How to leverage Dragons' Den with Déj Doherty, Co-Founder, The Wholeleaf Company

With over 225 episodes of Dragons’ Den recorded so far, thousands of entrepreneurs have pitched their business ideas to leading investors. However, the show offers a lot more than just investment. In...

16 Jan 202434min

How to pitch to Dragons' Den with Rohan Radhakrishnan, Co-Founder of Quarter

How to pitch to Dragons' Den with Rohan Radhakrishnan, Co-Founder of Quarter

With episodes of Dragons’ Den often reaching millions of UK viewers, the show is a brilliant platform for entrepreneurs to seek investment while promoting their businesses. So in this episode, I want...

2 Jan 202428min

How to pitch to an angel investor with Mathilde Lacombe, Co-Founder & President of AIME

How to pitch to an angel investor with Mathilde Lacombe, Co-Founder & President of AIME

UK angel investors collectively invest £1.5 billion per year and are believed to be the largest source of investment for start-up and early-stage companies. Angel investors can bring cash to your busi...

19 Des 202323min

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