How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Episoder(175)

Mini-series Ep 6 How to: start recruiting with Will Davies, Co-Founder of HBP Partners

Mini-series Ep 6 How to: start recruiting with Will Davies, Co-Founder of HBP Partners

A lot of people in previous episodes have talked about how bringing talent into their businesses has been a game-changer, not only for revenue but for morale as well. In this mini-series I wanted to ...

13 Jul 202120min

Mini-series Ep 5 How to: understand & embrace public relations with Katya Zemtsova, Founder of Elephant Production Management

Mini-series Ep 5 How to: understand & embrace public relations with Katya Zemtsova, Founder of Elephant Production Management

When a founder is starting a business, they know that at some point they're going to have to tell other people what they’re doing and why, in order to reach their prospective clients and customers. W...

29 Jun 202118min

Mini-series Ep 4 How to: consider investment options with Costas Kalisperas, Founder of In Tune Executive Coaching

Mini-series Ep 4 How to: consider investment options with Costas Kalisperas, Founder of In Tune Executive Coaching

As this mini-series is a more practical ‘how to’ I wanted to speak to an experienced investor to help understand not only the jargon surrounding this area but key points to consider when seeking inves...

15 Jun 202119min

Mini-series Ep 3 How to: start sustainably with Ute Decker, Founder of Ute Decker Jewellery

Mini-series Ep 3 How to: start sustainably with Ute Decker, Founder of Ute Decker Jewellery

As this mini-series is a more practical ‘how to’, I wanted to speak to someone who has a great deal of experience in creating an ethical and sustainable business. In this episode, we hear from artist...

1 Jun 202120min

Mini-series Ep 2 How to: manage the legal side of starting a company with Helen Gerrard, Lawyer & Founder of Snow Drone

Mini-series Ep 2 How to: manage the legal side of starting a company with Helen Gerrard, Lawyer & Founder of Snow Drone

Starting a company can be a daunting challenge and many people have a fear around 'I don't know what I don't know'. In this episode of the mini-series of HSTU we cover the legalities of starting a co...

18 Mai 202120min

Mini-series EP 1 How To: Find A Good Accountant with Laurie Borlace, founder of RedBrick Accounting

Mini-series EP 1 How To: Find A Good Accountant with Laurie Borlace, founder of RedBrick Accounting

The one piece of advice every How To Start Up guest has shared unanimously is to find a good accountant. In this episode, we hear from Chartered Accountant Laurie Borlace on what founders should cons...

4 Mai 202118min

How to handle social media for your business with Liza Urla, Founder of Gemologue

How to handle social media for your business with Liza Urla, Founder of Gemologue

In this episode we hear from Liza Urla, business consultant, founder of jewellery destination GEMOLOGUE and author of the book GEMOLOGUE: Street Jewellery Styles & Styling Tips. Liza left her manageme...

20 Apr 202114min

How to create your company's culture with Brett Putter, founder of CultureGene

How to create your company's culture with Brett Putter, founder of CultureGene

In this episode we hear from Brett Putter who believes that the culture of a company is crucial to its success. He calls it the missing link. Brett is an expert in this field and is consulted by gl...

6 Apr 202115min

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