How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Episoder(170)

Mini-series EP 1 How To: Find A Good Accountant with Laurie Borlace, founder of RedBrick Accounting

Mini-series EP 1 How To: Find A Good Accountant with Laurie Borlace, founder of RedBrick Accounting

The one piece of advice every How To Start Up guest has shared unanimously is to find a good accountant. In this episode, we hear from Chartered Accountant Laurie Borlace on what founders should cons...

4 Mai 202118min

How to handle social media for your business with Liza Urla, Founder of Gemologue

How to handle social media for your business with Liza Urla, Founder of Gemologue

In this episode we hear from Liza Urla, business consultant, founder of jewellery destination GEMOLOGUE and author of the book GEMOLOGUE: Street Jewellery Styles & Styling Tips. Liza left her manageme...

20 Apr 202114min

How to create your company's culture with Brett Putter, founder of CultureGene

How to create your company's culture with Brett Putter, founder of CultureGene

In this episode we hear from Brett Putter who believes that the culture of a company is crucial to its success. He calls it the missing link. Brett is an expert in this field and is consulted by gl...

6 Apr 202115min

How to manage your limiting beliefs with Martine Thomassen, Entrepreneurial Coach

How to manage your limiting beliefs with Martine Thomassen, Entrepreneurial Coach

In this episode we hear from Martine Thomassen who through studying how to be an entrepreneur in her education years, gained the foundations to then launch her own business when she was ready. Having...

23 Mar 202114min

How to manage your time as an entrepreneur with Lisa Song Sutton

How to manage your time as an entrepreneur with Lisa Song Sutton

In this episode we hear from Lisa Song Sutton who is a successful entrepreneur, real estate investor, former Miss Nevada United States and former Congressional candidate for Nevada’s 4th District and ...

9 Mar 202114min

How to stay confident in entrepreneurship with Amanda McKenna

How to stay confident in entrepreneurship with Amanda McKenna

In this episode we hear from Amanda McKenna who, as a former co-founder and Board Director of two self-started digital agencies, shares how feeling like she didn't belong in entrepreneurship affected ...

23 Feb 202119min

How to measure your own success with Dora Palfi, CEO Imagilabs

How to measure your own success with Dora Palfi, CEO Imagilabs

In this episode we hear from Dora Palfi, founder of Imagilabs, the all-female founded Stockholm-based startup that aims to make coding more accessible to teenage girls. Dora shares how being determine...

9 Feb 202118min

How to both start up & stay married, with Zoe Evans & Nick Rusling

How to both start up & stay married, with Zoe Evans & Nick Rusling

In this episode we hear from Zoe Evans and Nick Rusling who have both started and run their own separate and successful companies, while also enjoying a happy 17 years of marriage and two young childr...

26 Jan 202126min

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