How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Episoder(170)

How to prioritise with Robin Swithinbank, writer, editor and brand consultant

How to prioritise with Robin Swithinbank, writer, editor and brand consultant

In this episode we hear from writer, editor and brand consultant Robin Swithinbank. Robin has been an employee, an employer and is now a sole trader, so could be said to understand the world of work ...

12 Jan 202117min

How to manage stress & sleep with Gustav Lundberg Toresson, Founder of memmo

How to manage stress & sleep with Gustav Lundberg Toresson, Founder of memmo

From forming his own startup at 18 and most recently Co-Founding memmo, today’s guest. Gustav Lundberg Toresson, is a Forbes 30 Under 30 board member and a born entrepreneur. memmo is a platform whe...

29 Des 202016min

How to sell your company with Paul Weeden

How to sell your company with Paul Weeden

In this episode we hear from Paul Weeden who is the first How To Start Up guest to have not only started a company (at the age of 24) but also to have successfully sold it too. Paul recognises that ...

22 Des 202021min

How to become No.1 at what you do with Geoffrey Kent, Founder of Abercrombie & Kent

How to become No.1 at what you do with Geoffrey Kent, Founder of Abercrombie & Kent

In this episode we hear from Geoffrey Kent, who not only founded world renowned luxury tour operator Abercrombie & Kent, but is also credited with creating experiential travel as a concept. I have lo...

15 Des 202019min

How to do one thing really well with Pip Durell, founder of With Nothing Underneath

How to do one thing really well with Pip Durell, founder of With Nothing Underneath

In this episode we hear from Pip Durell, founder of shirt brand With Nothing Underneath. She had the brainwave of creating a brand with a focused and particular look, one that is “cool, elegant, ethi...

8 Des 202018min

How to come back from a crisis with Bahar Etminan, founder of Rescu.com.au

How to come back from a crisis with Bahar Etminan, founder of Rescu.com.au

In this episode we hear from Bahar Etminan who, having been faced with bankruptcy during the global financial crisis, speaks from the heart as a seasoned entrepreneur. Bahar values hard work and self...

30 Nov 202021min

How to balance creativity with business acumen with Awon Golding, founder & award winning Milliner

How to balance creativity with business acumen with Awon Golding, founder & award winning Milliner

In this episode we hear from Awon Golding who arrived in London in 2009 having left her life in Hong Kong to pursue her ambition to be a milliner. She talks through what she has learnt about balancin...

24 Nov 202021min

How to be the new kid on the block with Nick Bridle, Belstone Dart International

How to be the new kid on the block with Nick Bridle, Belstone Dart International

In this episode we hear from Nick Bridle, who having retired from the military, founded Belstone Dart International, a risk management consultancy in 2017. Nick explains the importance of getting a c...

17 Nov 202020min

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