How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


Episoder(166)

How to start sustainably, Chloë Luxton, Bramley

How to start sustainably, Chloë Luxton, Bramley

In this episode we’re joined by Chloë Luxton, founder of Bramley. With sustainability as a top priority, this company is providing customers with botanical magic through natural fragrances, bulk refil...

15 Jul 202531min

How to solve your own problem, Caragh Keen, SuperKeen

How to solve your own problem, Caragh Keen, SuperKeen

In today’s episode, we hear from Caragh Keane, founder of SUPERKEEN. A shock lupus diagnosis in 2021 turned her world upside down and sparked a radical shift in her lifestyle. Refusing to settle for ...

1 Jul 202527min

How to build resilience in sales, Lauren Currie, UPFRONT

How to build resilience in sales, Lauren Currie, UPFRONT

Starting a business is tough & making sales in a challenging economic climate is even harder. So, resilience is key to keeping on track. But how can we manage rejection alongside the expected setback...

17 Jun 202537min

Jamila Brown | How to start over, speak up & lead with impact

Jamila Brown | How to start over, speak up & lead with impact

Jamila Brown is an American-German powerhouse who moved to London at 21 and after being told her life was “over” when she became a single mum at 24 — proved everyone wrong. From running Soho House’s g...

3 Jun 202532min

Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as ju...

20 Mai 202538min

Lucie Macleod | How to sell through viral social media: The Hair Syrup story

Lucie Macleod | How to sell through viral social media: The Hair Syrup story

Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTo...

6 Mai 202541min

David Abrahamovitch | Grind: How to build a DTC brand

David Abrahamovitch | Grind: How to build a DTC brand

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challe...

22 Apr 202537min

Laura Harnett | Seep: How to make sales sustainably

Laura Harnett | Seep: How to make sales sustainably

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing ...

8 Apr 202533min

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