How To Start Up by FF&M

How To Start Up by FF&M

How To Start Up is helping founders decide what to do now, next, or never when starting & scaling a business. I'm your host Juliet Fallowfield, founder of the podcast production & PR consultancy Fallow, Field & Mason & my aim is that each episode focuses on solving one clear, specific problem faced by all startup founders & small business owners. And if you can’t find your answer, DM us!


Episodes cover practical topics including starting a business, scaling a startup, founder mental health & wellbeing, writing a pitch deck, raising investment, hiring & managing teams, PR & marketing, customer acquisition, & navigating the realities of entrepreneurship.


How To Start Up is designed to provide practical startup advice, real-world insights, & reassurance from experienced entrepreneurs, operators, & experts, so founders can make better decisions with confidence.


Subscribe to build your startup knowledge & receive invitations to exclusive events.


Follow us on Instagram: @fallowfieldmason

Guest submissions are welcomed via www.fallowfieldmason.com


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Episoder(170)

Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

Emma & Kenny I Hip Pop: How to disrupt the soft drinks sector

In today’s episode, I’m joined by Emma and Kenny, the co-founders of HipPop — a gut-friendly drinks brand that’s shaking up the soft drinks aisle. While many might have pigeonholed their product as ju...

20 Mai 202538min

Lucie Macleod | How to sell through viral social media: The Hair Syrup story

Lucie Macleod | How to sell through viral social media: The Hair Syrup story

Welcome to How To Start Up, the podcast for anyone looking to start & scale their own business. I'm Juliet Fallowfield & today we’re discussing viral marketing with Lucie Macleod, founder of the TikTo...

6 Mai 202541min

David Abrahamovitch | Grind: How to build a DTC brand

David Abrahamovitch | Grind: How to build a DTC brand

Building a direct-to-consumer (DTC) brand offers an incredible opportunity to connect with customers and foster long-term brand loyalty. But while the rewards can be significant, so too are the challe...

22 Apr 202537min

Laura Harnett | Seep: How to make sales sustainably

Laura Harnett | Seep: How to make sales sustainably

PWC reports that over 80% of consumers are willing to pay higher prices for sustainably produced goods so environmental responsibility is clearly a lucrative business as well as being the right thing ...

8 Apr 202533min

Guy Blaskey I How to scale smart, lessons from a £30M exit

Guy Blaskey I How to scale smart, lessons from a £30M exit

Starting a business is a huge effort, but scaling it to new heights takes a great deal of skill. So, I wanted to hear from a serial founder who has not only grown and scaled a multi-million-pound busi...

25 Mar 202547min

Kinga Wilewska | MUJO: How to bring a product to market

Kinga Wilewska | MUJO: How to bring a product to market

When it comes to bringing a product to market, there are lots of aspects to consider before it reaches the shelves. To learn more, I wanted to hear from someone who has successfully launched products...

11 Mar 202534min

Lucy Goff | LYMA: How to find clients & generate loyalty

Lucy Goff | LYMA: How to find clients & generate loyalty

As any founder needs to conquer their fear of sales I wanted to interview a founder who rapidly grew a new sector. After overcoming chronic illness, Founder of LYMA, Lucy Goff, set out to redefine th...

25 Feb 202531min

Thea Green MBE, Nails.INC: How to generate sales overseas

Thea Green MBE, Nails.INC: How to generate sales overseas

How to generate sales overseas? With only 11.9% of UK SMEs exporting their goods & services internationally, more support is needed to help businesses scale overseas. So, I wanted to hear from a foun...

11 Feb 202534min

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