The Lindsay Clancy Trial Example
At the Lindsay Clancy trial an expert witness, Dr Avram Mack, provided a great example of something I warn against: starting answers with the word "so".Listen, as his credibility erodes through this t...
25 Aug 4min
Words Might Be Costing You More Than You Think.
I get this question more than any other. Is this word bad? Should I stop saying it? And the answer is always the same. Words aren't good or bad. They're just words. But every word you say sends a sign...
23 Aug 14min
You're Confessing To More Than You Think
I've spent years studying the words of thousands of criminals and people under pressure. And one of the things I've found is that some of the most revealing words in any statement aren't the big ones....
16 Aug 13min
After Hearing These Two 911 Calls You'll Never Speak The Same Way Again
I've spent years studying the words of thousands of criminals. And in all that time the most important thing I've learned is this. You already know how to hear the difference between someone you trust...
9 Aug 19min
Why The Longer Your Answer The Less People Believe You
Someone asks you a question. A simple one. And instead of answering it, you tell them the story around it. The context. The background. The reasons. The timeline. By the time you stop talking they kno...
2 Aug 16min
Are You Saying What You Think People Want To Hear? Mackenzie Shirilla Was. And Nobody Believed Her.
In Netflix's The Crash, Mackenzie Shirilla talked about her boyfriend Dominic Russo and his friend Davion Flanagan. She said what she thought a grieving, innocent person should say. Loving. Protective...
26 Jul 14min
Mackenzie Shirilla Went On Netflix To Convince The World She Was Innocent. Her Words Did The Opposite.
In May 2026 Netflix released The Crash, a documentary about Mackenzie Shirilla, convicted of the murders of Dominic Russo and Davion Flanagan. Before the documentary, most people had never heard of he...
19 Jul 14min
Why The Military Writes Better Emails Than You Do
The US military spent decades working out how to write emails that can't be misunderstood under pressure. They landed on three rules. Subject lines that say what the email actually wants. Bottom Line ...
12 Jul 19min
