Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

How to Benchmark Your Pricing Like AI Models with Steven Forth

How to Benchmark Your Pricing Like AI Models with Steven Forth

Steven Forth is the Co-founder and Chief Value Officer at Ibbaka, a leading value and pricing consulting firm. With deep expertise in AI applications for pricing and value modeling, Steven is at the f...

21 Jul 202535min

Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them

Blogcast: The Two Questions Every Buyer Asks—and How to Design Your Product and Pricing Around Them

This is an Impact Pricing Blog published on May 19, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/the-two-questions-every-buye...

18 Jul 20254min

How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander

How AI is Breaking Traditional Per-User Pricing Models with Alan Hollander

Alan Hollander, VP of Offer Packaging and Pricing Strategy at Blackbaud, has led pricing initiatives for six years. With nearly three decades in pricing, his impressive career began in 1994 when Tom N...

14 Jul 202532min

Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem

Blogcast: Markets Don't Segment By Industry; Buyers Segment By Problem

This is an Impact Pricing Blog published on May 12, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/markets-dont-segment-by-indu...

11 Jul 20252min

Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey

Why Most Companies Are Pricing Wrong: The Hidden System Behind Google's Million Daily Price Changes with Gary Bailey

Gary Bailey is the founder at The Talent Capitalist, where he teaches monetization as a discipline, and serves as a finance and monetization consultant at FinTech Strategic Advisors. With a backgroun...

7 Jul 202531min

Blogcast: Urgent Pricing Decisions

Blogcast: Urgent Pricing Decisions

This is an Impact Pricing Blog published on May 5, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/urgent-pricing-decisions/ If y...

4 Jul 20253min

How to Price Products Before You Build Them with Garrick van Buren

How to Price Products Before You Build Them with Garrick van Buren

Garrick van Buren is the owner and principal consultant at Pricing from the Start, where he helps early-stage entrepreneurs and B2B SaaS companies create effective pricing strategies before they inves...

30 Jun 202532min

Blogcast: Why I Don't Use Value Maps

Blogcast: Why I Don't Use Value Maps

This is an Impact Pricing Blog published on April 28, 2025, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-i-dont-use-value-maps/ ...

27 Jun 20252min

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