Pricing Transformation: Insights on Software, Segmentation, and Change Leadership with Stephan Liozu
Stephan Liozu is a business executive with deep knowledge in pricing strategy, value-based pricing, monetization, and transformations. He speaks the language of sales, pricing, finance, and the C-suit...
6 Jan 202523min
Exploring the Future of AI: Prompt Management and Generative Thinking with Steven Forth
Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. In this episode, Steven discusses how AI, particularly transformer models, is revolutionizing busine...
30 Des 202430min
Blogcast: Context Driven Pricing: The Ultimate Pricing Strategy
This is an Impact Pricing Blog published on October 24, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/context-driven-pricing-t...
27 Des 20244min
Balancing Academic Insights and Real-World Pricing Strategies with Russ Winer
Russ Winer is a William H. Joyce Professor of Marketing, Stern School of Business, New York University. His specialties include pricing, new technologies, consumer choice models, and advertising. In t...
23 Des 202430min
Blogcast: Profit vs. Market Share: Which Should Your Business Prioritize?
This is an Impact Pricing Blog published on October 17, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/profit-vs-market-share-w...
20 Des 20243min
Mastering Value-Based Selling: Five Steps to Winning and Retaining Customers with Mike Wilkinson
Mike Wilkinson is referred to as The Value Sales Expert whose focus is on value and value selling. In this episode, Mike shares what is involved in a successful value-based selling to enable tailored...
16 Des 202431min
Blogcast: What Every Team Should Learn from Pricing Experts: Focus on Value
This is an Impact Pricing Blog published on October 10, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/what-every-team-should-l...
13 Des 20243min
How Philips Healthcare Drives Profitability Through Value-Based Pricing with Daniel Cho
Daniel Cho has over 29 years of experience in the healthcare industry, currently serving as the Senior Director of Global Pricing at Philips Healthcare. With a background in sales, product management,...
9 Des 202432min
