Get Your Business Exit Ready While Maximizing Its Value with Christine Nicholson
Christine Nicholson has a 25-year experience of running companies in multiple sectors. She started, built, and exited multiple successful businesses. She took a business from £0-£4.5m turnover in 15 m...
9 Sep 202430min
Listening to Your Market: The Key to Effective Pricing with Patrick Taylor
Patrick Taylor is a global business improvement expert with over 30 years of delivered value leveraging experience across all domains of pricing and margin improvement as well as commercial and financ...
2 Sep 202431min
Mastering the Nine Boxes: A Strategic Approach to Pricing with David Brown
David Brown is the author of "Banned Business Books, Volume 1, Pricing," a fictional account that narrates how a marketer and a pricing guru stand up and optimize the pricing function in a company. In...
26 Aug 202426min
Blogcast: Understanding Fencing: Google's Strategy to Maintain Regional Pricing for YouTube Premium
This is an Impact Pricing Blog published on July 4, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/understanding-fencing-google...
23 Aug 20243min
How Behavioral Economics Influence Consumer Decisions Effectively with Kristen Berman
Kristen Berman co-founded Irrational Labs, a behavioral product design company, with Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to ...
19 Aug 202432min
Blogcast: How to Charge Different Customers Based on Value Received
This is an Impact Pricing Blog published on June 27, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/how-to-charge-different-cus...
16 Aug 20243min
#CLASSIC The Power of Behavioral Economics in Pricing with Florian Bauer
Florian Bauer is an internationally sought-after expert and speaker on the subject of price psychology and behavioral pricing. He is an honorary professor at the Technical University of Munich and aut...
12 Aug 202431min
Blogcast: Revamp Your Pricing Strategy: Pros & Cons of 4 Popular Models
This is an Impact Pricing Blog published on June 20, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/revamp-your-pricing-strateg...
9 Aug 202410min
