Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episoder(500)

Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan

Banking on Value: Pricing Strategies for Competitive Edge with Sundar Ramanathan

Sundar Ramanathan is a Banking Product and Pricing Executive with experience in exceeding/meeting growth, capital, liquidity, and profitability objectives through product and pricing levers. In this e...

20 Mai 202423min

Blogcast: Show Me The Value!

Blogcast: Show Me The Value!

This is an Impact Pricing Blog published on March 28, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/show-me-the-value/ If you h...

17 Mai 20242min

Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand

Navigating the Complexities of Pricing with AI and Data Science with Vivek Anand

Vivek Anand leads a team of data scientists, statisticians and operations research professionals that apply Data Science and Operations Research techniques to build production ready solutions for prob...

13 Mai 202427min

Blogcast: A Value Perception Gap

Blogcast: A Value Perception Gap

This is an Impact Pricing Blog published on March 21, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/a-value-perception-gap/ If ...

10 Mai 20243min

The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth

The Pricing Landscape: Insights from the Professional Pricing Society Conference with Steven Forth

Steven Forth is Ibbaka's Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business. In this episode, Steven delves into t...

6 Mai 202430min

Blogcast: Using Value to Break Down Silos

Blogcast: Using Value to Break Down Silos

This is an Impact Pricing Blog published on March 14, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/using-value-to-break-down-s...

3 Mai 20243min

Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia

Navigating Retail Pricing: Walmart's Pricing Strategy Explored with Rishi Bhatia

Rishi Bhatia is an experienced analytics consultant, data expert and market research professional with domain expertise in retail, technology, telecom, apparel, manufacturing, and insurance domain. In...

29 Apr 202424min

Blogcast: To Fee or Not To Fee? That is the Question

Blogcast: To Fee or Not To Fee? That is the Question

This is an Impact Pricing Blog published on March 7, 2024, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/to-fee-or-not-to-fee-that-i...

26 Apr 20243min

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