Pricing Table Topics: Queen of Clubs – Value-based Pricing Is Never Perfect
This one is the Queen of Clubs from the Impact Pricing card deck. Value-based pricing is truly a goal or an attitude, but it's never finished because we can't be perfect. We can't read a customer's mi...
29 Nov 20232min
Pricing Strategies for Your Travel Business with Neil Fitzgerald
Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, high-profile companies. Proven in exceeding all bot...
27 Nov 202322min
Blogcast: Lessons from Amazon's Nessie
This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/lessons-from-amazons-ness...
24 Nov 20233min
Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing
This one is the Queen of Diamonds from the Impact Pricing card deck. We often talk about how we want products that are different from our competitors. And if we think about what we want to build, we ...
22 Nov 20232min
Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strategy simulators, executive education and management ...
20 Nov 202330min
Blogcast: Rules of Thumb for Price Increases
This is an Impact Pricing Blog published on October 5, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/rules-of-thumb-for-price-...
17 Nov 20233min
Pricing Table Topics: Queen of Hearts – Value-based Pricing
This one is the Queen of Hearts from the Impact Pricing card deck. Value-based pricing has many different meanings. Different people use it differently. Oftentimes, it's used to say, what's the value...
15 Nov 20232min
Quantifying Value: The Key to Selling with Confidence with John Mansour
John Mansour founded Product Management University to unlock one's full growth potential by making quantifiable customer outcomes the starting point for everything. In this episode, John explains the ...
13 Nov 202325min
