Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episoder(500)

Blogcast: Next Book Title?

Blogcast: Next Book Title?

This is an Impact Pricing Blog published on July 6, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/next-book-title/ If you have ...

11 Aug 20232min

Pricing Table Topics: 2 of Spades – Relative Value Conversations

Pricing Table Topics: 2 of Spades – Relative Value Conversations

This one is the 2 of Spades from the Selling Value card deck. You've heard me talk about value conversations before, where value conversations are really the conversation we have with a customer or p...

9 Aug 20232min

Brainstorming the 'Ultimate Pricing Book Title' with Sebastian Wrobel

Brainstorming the 'Ultimate Pricing Book Title' with Sebastian Wrobel

Sebastian Wrobel is an energetic and passionate professional leader, helping companies achieve value and pricing excellence. Pushing digital transformation into lasting integration. Experienced in wor...

7 Aug 202332min

Blogcast: Right or Effective?

Blogcast: Right or Effective?

This is an Impact Pricing Blog published on June 29, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/right-or-effective/ If you h...

4 Aug 20232min

Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution

Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution

This one is the 3 of Diamonds from the Selling Value card deck. The question now, as we're doing our prospecting, is to say which prospects will get the most value. We've talked in the last few weeks...

2 Aug 20232min

Maximizing Value in Retail Pricing with Kiran Gange

Maximizing Value in Retail Pricing with Kiran Gange

Kiran Gange founded RapidPricer and is currently working on automated pricing and promotions for retailers using image processing, spectral images, IOT data and artificial Intelligence. In this episod...

31 Jul 202328min

Blogcast: Help! What's Bigger than Pricing?

Blogcast: Help! What's Bigger than Pricing?

This is an Impact Pricing Blog published on June 22, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/help-whats-bigger-than-prici...

28 Jul 20233min

Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem

Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem

This one is the 3 of Clubs from the Selling Value card deck. It really is easier to sell to someone who's already trying to solve a problem or realizes they have a problem and wants to go solve it. ...

26 Jul 20232min

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