Blogcast: Which Business Do You Want?
This is an Impact Pricing Blog published on August 3, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/which-business-do-you-want/...
13 Sep 20231min
Double Your Price, Boost Sales, and Skyrocket Profitability! with David Falzani
David Falzani is a CEO at Polaris Associates and a Professor at Nottingham University. In this episode, David discusses the strategy for driving higher pricing by understanding the value delivered to ...
11 Sep 202331min
Blogcast: Pricing, Usage, and Value Metrics
This is an Impact Pricing Blog published on July 27, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-usage-and-value-metr...
8 Sep 20233min
Pricing Table Topics: Joker 2 – Buyers may not Measure Value in Dollars
This one is the Joker 2 from the Selling Value card deck. Almost always when we're dealing with B2B customers, B2B business, value can be measured in additional profit. And that's one of the things I...
6 Sep 20232min
Master Pricing Strategies with Data with Sebastian Baier
Sebastian Baier is the founder of Buynomics, an AI for ultimate customer-centric RGM decisions- in one SaaS solution. In this episode, Sebastian discusses how Buynomics' AI utilizes vast amounts of co...
4 Sep 202321min
Blogcast: Why Do They Buy?
This is an Impact Pricing Blog published on July 20, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/why-do-they-buy/ If you have...
1 Sep 20232min
Pricing Table Topics: Joker 1 – An Indicator of Willingness to Pay
This one is the Joker 1 from the Selling Value card deck. You heard earlier that there are really three types of buyer's value journeys. Those happen to be analytical, relationship, and trust. In th...
30 Aug 20232min
The Relationship between Customer Value and Pricing Strategies with Ian Campbell
Ian Campbell is the author of Wall Street Journal Best Seller "The Value Sale". As Chief Executive Officer of Nucleus Research he is responsible for the company's investigative research approach, prod...
28 Aug 202332min
