Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

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Episoder(500)

Blogcast: Ford Patents Feature with Negative Value

Blogcast: Ford Patents Feature with Negative Value

This is an Impact Pricing Blog published on March 30, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/ford-patents-feature-with-n...

5 Mai 20233min

Pricing Table Topics: 6 of Clubs – Have Value Conversation with All Potential Clients

Pricing Table Topics: 6 of Clubs – Have Value Conversation with All Potential Clients

This one is the 6 of Clubs from the Selling Value card deck. First, let's talk about an analytical journey. These are those people who, once they realize they have a problem that they might want to go...

3 Mai 20232min

Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon

Revolutionize Your Pricing Strategy with 8D Problem-Solving Technique with JD Dillon

JD Dillon is the Chief Marketing Officer, Communications Leader, and Pricing Professional at Tigo Energy. In this episode, JD shares his 8D problem-solving technique that helps create a solid pricing ...

2 Mai 202329min

Blogcast: Discrimination or Segmentation

Blogcast: Discrimination or Segmentation

This is an Impact Pricing Blog published on March 23, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/discrimination-or-segmentat...

28 Apr 20233min

Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table

Pricing Table Topics: 6 of Hearts – Maintain a Comprehensive Value Table

This one is the 6 of Hearts from the Selling Value card deck. I work with clients frequently about creating these value tables. And what we essentially do is we identify, what are the best features in...

26 Apr 20232min

How Subscription Business Model is Revolutionizing Pricing with Joe Woodard

How Subscription Business Model is Revolutionizing Pricing with Joe Woodard

As the founder and CEO, Joe Woodard empowers small business advisors to transform small businesses. He works toward this vision as the host of the annual Scaling New Heights conference, the host of Wo...

24 Apr 202330min

Blogcast: Interesting Starlink Price Changes

Blogcast: Interesting Starlink Price Changes

This is an Impact Pricing Blog published on March 16, 2023, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/interesting-starlink-price...

21 Apr 20234min

Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide

Pricing Table Topics: 6 of Spades – Make It Simple for Buyers to Decide

This one is the 6 of Spades from the Selling Value card deck. Make it simple for buyers to decide. One of my favorite sayings is, "A confused buyer won't buy." If you think about it, we're all afraid ...

19 Apr 20232min

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