Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value. Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices. Pricing is really about creating, communicating and capturing value.

Denne podkasten er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(500)

How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

How Airlines, Hotels, and Cruises Price their Services with Dinaz Zaq

Dinaz Zaq is the Director at Revenue Pricing Consultants in London, the "home of revenue management and pricing expertise" that focuses on increasing profitability through diagnostic review. Dinaz spe...

19 Sep 202224min

Blogcast #72: Discovered Value

Blogcast #72: Discovered Value

This is an Impact Pricing Blog published on August 10, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/discovered-value/ If you h...

16 Sep 20223min

Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'

Memecast #75: Ace of Diamonds: Banish the Word 'Commodity'

This one is the Ace of Diamonds from the Selling Value card deck. When companies or people inside companies say we sell a commodity, what that says to me is they don't understand the value of what the...

14 Sep 20222min

How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre

How Pricing in the Broadcast Advertising Industry Works with Dominick Latorre

Dominick Latorre is the Senior Director of Yield and Inventory Management at Sinclair Broadcast Group. He used to be the Manager of Pricing and Planning at Spectrum Reach, and he's the Assistant Gener...

12 Sep 202228min

Blogcast #71: Perfect Pricing

Blogcast #71: Perfect Pricing

This is an Impact Pricing Blog published on August 3, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/perfect-pricing/ If you hav...

9 Sep 20223min

Memecast #74: Ace of Clubs: 'Nobody Cares about Your Product'

Memecast #74: Ace of Clubs: 'Nobody Cares about Your Product'

This one is the Ace of Clubs from the Selling Value card deck. One of my favorite sayings when I'm teaching is, nobody cares about your product. What's fascinating is when you look at a company's webs...

7 Sep 20222min

The How-To's of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera

The How-To's of Utilizing Usage-Based Pricing and Discussion of Subscription Pricing Problems with Marcos Rivera

Marcos Rivera is the Founder and CEO of Pricing I/O, a training and coaching boutique helping high-growth B2B SaaS companies accelerate ARR growth and market share. Marcos was the Operating Executive ...

5 Sep 202228min

Blogcast #70: Pricing Table Topics

Blogcast #70: Pricing Table Topics

This is an Impact Pricing Blog published on July 27, 2022, turned into an audio podcast so you can listen on the go. Read Full Article Here: https://impactpricing.com/blog/pricing-table-topics/ If you...

2 Sep 20222min

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